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All Journal Jurnal Comparative : Ekonomi Dan Bisnis Sinov : Media Informasi Penelitian Kabupaten Semarang
M. Arif Rakhman
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Economics, Econometrics & Finance

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THE EFFECT OF SERVICE QUALITY, PRICE, AND PROMOTION ON CUSTOMER SATISFACTION AT OPTIK GAGAS UNGARAN Muhammad Nahrowi; Nurmiyati; M. Arif Rakhman
Jurnal Comparative: Ekonomi dan Bisnis Vol. 8 No. 2 (2026): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/6581dt55

Abstract

The influence of service quality, price, and promotion on customer satisfaction at Optik Gagas Ungaran is the subject of this research. This study was conducted using a quantitative approach, and the sample consisted of 96 people selected using the Lameshow formula. After data was collected through an online Likert-based questionnaire, SmartPLS version 4.0 was used to conduct a Structural Equation Modeling (SEM) analysis based on Partial Least Squares (PLS). The results of the study indicate that service quality, with a t-value of 4.540 (p=0.000), and price, with a t-value of 6.371 (p=0.000), have a positive and significant effect on consumer satisfaction. Conversely, promotion, with a t-value of 0.372 (p=0.710), does not have a significant effect on consumer satisfaction. The R-square value of 75.4% indicates that the three independent variables can be responsible for variations in consumer satisfaction. Other factors outside the model influence 24.6%. In conclusion, customer satisfaction is greater when service and pricing are more in line with the benefits received. Because promotions that are poorly targeted and unattractive have not proven effective, Optik Gagas Ungaran management is advised to modify its promotional strategy to be more interactive and innovative, ensure competitive and transparent pricing, and increase social media response. Variables such as brand perception or customer trust could be the subject of further research.
Pengaruh Penerapan Transformasi Digital dalam Upaya Meningkatkan Kinerja Aparatur Sipil Negara Pemerintah Daerah Kabupaten Semarang Qhoirul Chasana; Sri Rahayu; Edy Dwi Kurniati; M. Arif Rakhman
Media Informasi Penelitian Kabupaten Semarang Vol. 6 No. 2 (2024): Desember : Media Informasi Penelitian Kabupaten Semarang
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sinov.v6i2.834

Abstract

The implementation of digital transformation in an effort to improve the performance of the Semarang Regency Government's ASN still has several problems, including the incompetent digital competence of ASN, inadequate work facilities, the implementation of e-government that has not been maximized, and a poor work culture. The main objective of this research is to determine which policies are prioritized in an effort to improve the performance of the Semarang Regency Government ASN. The type of research used a qualitative approach and the sample was taken using purposive sampling technique. The research variables consisted of objective variables, namely performance and alternative variables, namely digital competence, work facilities, e-government, and work culture. The sample in this study amounted to 20 people consisting of key informants, main informants, and supporting informants. Data analysis techniques with Analytical Hierarchy Process (AHP). Analysis results using AHP digital competencies are the first priority with a coefficient value of 0.395, work facilities with a coefficient value of 0.230, work culture with a coefficient value of 0.197 and e-government with a coefficient value of 0.178. The consistency ratio (CR) value of the AHP model is 0.00. The conclusion of this study is that increasing digital competence is the first priority in the framework of implementing digital transformation as an effort to improve ASN performance in Semarang Regency, which shows that the digital competence of the ASN of the Semarang Regency Government needs to be improved.
Co-Authors Edy Dwi Kurniati Muhammad Nahrowi Nurmiyati Qhoirul Chasana SRI RAHAYU