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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Alexander Vito Dharma Putra
Universitas Islam Sultan Agung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Konten YouTube Ferry Irwandi terhadap Persepsi Akurat Konten dan Umpan Balik Audiens Alexander Vito Dharma Putra; Dian Marhaeni Kurdaningsih
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zpqeym93

Abstract

This study examines the influence of philosophical discourse content on YouTube channel "Ferry Irwandi" on audience's accurate content perception and audience feedback. Using a quantitative approach with purposive sampling, data were collected via Likert scale questionnaires from 105 subscribers of the channel. Data analysis was conducted using SPSS 27, including validity, reliability, normality, linearity, simple linear regression, coefficient of determination, and hypothesis testing (t test and F test). Results indicate that YouTube content significantly influences accurate content perception (R²=0.654; t=13.938; sig.<0.05) and audience feedback (R²=0.385; t=8.037; sig.<0.05). These findings suggest that logically structured and data driven content enhances audience understanding and engagement, contributing to higher quality public discourse in the digital era.
Co-Authors Kurdaningsih, Dian Marhaeni