Pengaruh Konten YouTube Ferry Irwandi terhadap Persepsi Akurat Konten dan Umpan Balik Audiens

Alexander Vito Dharma Putra (Universitas Islam Sultan Agung)
Dian Marhaeni Kurdaningsih (Universitas Islam Sultan Agung)

Jejak digital: Jurnal Ilmiah Multidisiplin
Vol. 2 No. 4 (2026): JUNI-JULI

This study examines the influence of philosophical discourse content on YouTube channel "Ferry Irwandi" on audience's accurate content perception and audience feedback. Using a quantitative approach with purposive sampling, data were collected via Likert scale questionnaires from 105 subscribers of the channel. Data analysis was conducted using SPSS 27, including validity, reliability, normality, linearity, simple linear regression, coefficient of determination, and hypothesis testing (t test and F test). Results indicate that YouTube content significantly influences accurate content perception (R²=0.654; t=13.938; sig.<0.05) and audience feedback (R²=0.385; t=8.037; sig.<0.05). These findings suggest that logically structured and data driven content enhances audience understanding and engagement, contributing to higher quality public discourse in the digital era.