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All Journal Journal of Tourism Sustainability
Sahara Maghfiroh
Program Studi Bisnis Digital, Jurusan Administrasi Bisnis, Politeknik Negeri Banjarmasin, Banjarmasin, Indonesia
Humanities Decision Sciences, Operations Research & Management Social Sciences

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The Primacy of Accessibility in Urban Riverfront Tourism: An Empirical Integration of the 3A-TPB Framework in Banjarmasin, Indonesia Arafat Alhally; Sahara Maghfiroh; Padli
Journal of Tourism Sustainability Vol. 6 No. 1 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v6i1.176

Abstract

Urban riverfronts represent strategic recreational assets where terrestrial and aquatic mobility systems converge. Despite their economic significance, the psychological mechanisms governing visit decisions in high-density land-water interfaces remain insufficiently understood. This study examines the impact of attractions, amenities, and accessibility on visitor decisions at Siring Piere Tendean, Banjarmasin, using an integrated 3A-Theory of Planned Behavior (TPB) framework. Utilizing a quantitative survey (n=100) analyzed via multiple linear regression, the findings demonstrate that 3A attributes account for 52.6% of the variance in visit decisions. Notably, accessibility emerges as the dominant predictor, surpassing the influence of amenities and attractions. The data reveal that for the 83% of respondents who are repeat visitors, the riverfront operates as a functional utility hub where behavioral execution is dictated by the absence of mobility friction. Theoretically, this research anchors Perceived Behavioral Control in physical accessibility, establishing a "mobility-control link" in dense urban settings. Practically, the results advocate for a transition toward mobility-centric governance that prioritizes the synchronization of docking facilities and pedestrian connectivity to sustain destination competitiveness.
Co-Authors Arafat Alhally Padli