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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING BIMA Jurnal Bisnis dan Manajemen
Arafat Alhally
Politeknik Negeri Banjarmasin
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peran Sasirangan dalam Mendorong Ekonomi Hijau di Kota Banjarmasin Alhally, Arafat; Athiya, Husnul
BIMA: Jurnal Bisnis dan Manajemen Vol 3 No 2 (2024): BIMA: Jurnal Bisnis dan Manajemen
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/bima.v3i2.14528

Abstract

Penelitian berjenis deskriptif-kualitatif ini bertujuan untuk mengeksplorasi inovasi yang dapat dilakukan guna menjadikan salah satu sektor pariwisata, yang dalam hal ini adalah wisata belanja kain sasirangan, sebagai salah satu sumber ekonomi hijau di Kota Banjarmasin. Data diperoleh melalui kajian pustaka dan diperdalam dengan wawancara kepada pelaku usaha kain sasirangan, ketua komunitas (POKDARWIS) dan akademisi. Hasil penelitian ini menawarkan  empat inovasi yang dapat dilakukan untuk menjadikan wisata belanja kain sasirangan sebagai salah satu sumber ekonomi hijau, yakni meningkatkan literasi produk sasirangan ramah lingkungan (pewarna alami), menciptakan alat pengolah limbah yang ramah lingkungan, membuat kebijakan yang bersifat pro terhadap kain sasirangan ramah lingkungan, serta menjalin kerjasama dengan pihak terkait (kolaborasi pentahelix). Penelitian ini memberikan kontribusi penting bagi pengembangan sektor pariwisata yang berkelanjutan di Kota Banjarmasin, khususnya dalam konteks ekonomi hijau. Implementasi inovasi-inovasi ini tidak hanya akan meningkatkan daya tarik wisata belanja kain sasirangan, tetapi juga mendukung upaya konservasi lingkungan dan pemberdayaan masyarakat lokal. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pemerintah, pelaku usaha, dan komunitas dalam merancang strategi yang efektif untuk mengoptimalkan potensi kain sasirangan sebagai sumber ekonomi hijau yang berkelanjutan. Melalui kerjasama yang sinergis, sektor pariwisata berbasis kain sasirangan dapat berkembang secara inklusif dan berkelanjutan, memberikan manfaat ekonomi sekaligus menjaga kelestarian lingkungan.
ANALISIS BIBLIOMETRIK PENELITIAN PEMASARAN DIGITAL SEKTOR PARIWISATA Alhally, Arafat
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6477

Abstract

This study examines trends and developments in digital tourism marketing research over the past five years using a bibliometric approach. The growing integration of digital marketing within the tourism sector, driven by the global wave of digital transformation, underscores the need to understand its evolving scholarly landscape. Data were collected from Google Scholar using the keyword tourism digital marketing for the period 2020-2024, resulting in a dataset of 998 documents. The analysis employed Publish or Perish and VOSviewer software to explore patterns of research productivity, citation impact, and thematic clustering. The findings revealed seven major thematic clusters covering topics such as social media utilization, consumer behavior, destination branding, and the adoption of advanced technologies including artificial intelligence and virtual reality. Results indicate that digital tourism marketing research is inherently multidisciplinary and continues to broaden its thematic scope in line with the rapidly shifting global digital ecosystem. This study demonstrates the value of bibliometric analysis in identifying research gaps and guiding future scholarly inquiry. The implications are particularly relevant for the formulation of adaptive, inclusive, and context specific strategies for digital based tourism development.
Peningkatan Literasi Digital Masyarakat Kuin Cerucuk dalam Menghadapi Hoaks di Era Digital: Enhancing Digital Literacy among Kuin Cerucuk Residents to Combat Hoaxes in the Digital Era Maghfiroh, Sahara; Alhally, Arafat; Muhamad, Said
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. Suppl-1 (2026): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v11iSuppl-1.10865

Abstract

In the rapidly developing digital era, the spread of hoax information has become a serious threat to society, especially in the contexts of social, political, and health issues. The community service program Digital Savvy Citizens Wisely Face Hoaxes" aimed to improve the digital literacy of the residents of Kelurahan Kuin Cerucuk, Banjarmasin, in recognizing and handling hoaxes. This program was conducted on June 27, 2025, involving 41 participants. The methods used included socialization through lectures, discussions, and hands-on simulations for verifying information using digital platforms. Evaluation was conducted using pre- and post-tests to measure increases in participants' knowledge of hoaxes and information verification. The evaluation results showed a significant improvement in participants' ability to verify information. Before the activity, 39% of participants tended to trust information without verification, but after the activity, only 2% remained the same. Additionally, participants' awareness of verifying information increased from 20% to 78%. This program successfully enhanced the community's understanding of the importance of critical thinking and of verifying information before sharing it, thereby reducing the spread of hoaxes in the digital environment. It is hoped that this activity can be continued with a broader reach and greater interactive media involvement to accelerate learning in the future.
Co-Authors Husnul Athiya, Husnul Maghfiroh, Sahara Muhamad, Said