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Capacity Building-Based Human Resource Quality Development Strategy for Primary Clinic Accreditation Cut Irna Rerianta; Rian Andriani; Rizki Adriansyah Rubini
Economic and Business Horizon Vol. 5 No. 3 (2026): May
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/ebh.5.3.2026.1103

Abstract

Primary Clinics serve as the first line of healthcare delivery, providing basic, promotive, and preventive services to the community. Meeting accreditation standards remains a persistent challenge for these facilities, particularly in the area of human resource quality. This study aimed to analyze the quality of human resources, identify supporting and inhibiting factors, and formulate a capacity-building-based human resource development strategy at Klinik Pratama Serambi Mojokerto, a relatively new primary clinic in Mojokerto Regency, East Java. A qualitative case study was conducted from August to October 2025, using in-depth interviews, direct observation, and document review. Thematic analysis was applied to identify patterns related to human resource quality, barriers, and development strategies. The findings indicate that the clinic has implemented a structured and competency-based human resource management system, covering workload-based planning, selective recruitment, targeted orientation, and continuous training. Strengths include complete staff qualifications, well-organized administration, and strong management commitment. Remaining gaps involve limited support staff, incomplete performance assessments, and undocumented internal audits. These findings suggest that integrating human resource planning, competency development, and systematic evaluation into a unified capacity-building framework can meaningfully support accreditation readiness, even in resource-limited settings. The results offer practical guidance for primary clinic managers and inform policy on accreditation support mechanisms for newly established facilities.
Pengaruh Influencer Media Sosial dan Brand Image terhadap Visit Intention Dimediasi oleh Customer Trust di Klinik Sarimedika Ambarawa Dimas Novian Saputra; A Rohendi; Rizki Adriansyah Rubini
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 10: September 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i10.21235

Abstract

Minat kunjungan kembali merupakan indikator penting dalam mempertahankan hubungan jangka panjang antara fasilitas pelayanan kesehatan dan pasien. Penelitian ini bertujuan menganalisis pengaruh social media influencer dan brand image terhadap minat kunjungan kembali pasien dengan mempertimbangkan peran customer trust pada Klinik Sarimedika Ambarawa. Penelitian menggunakan metode campuran dengan desain eksplanatori sekuensial (explanatory sequential design), yang diawali dengan tahap kuantitatif dan dilanjutkan dengan eksplorasi kualitatif untuk memperdalam temuan empiris. Tahap kuantitatif melibatkan 100 pasien, sedangkan tahap kualitatif melibatkan delapan informan. Hasil penelitian menunjukkan bahwa brand image, social media influencer, dan customer trust masing-masing berpengaruh signifikan terhadap minat kunjungan kembali pasien (p < 0,05). Secara simultan, ketiga variabel tersebut juga menunjukkan pengaruh yang signifikan terhadap minat kunjungan kembali. Temuan ini menunjukkan bahwa keputusan pasien untuk kembali menggunakan layanan klinik tidak hanya berkaitan dengan persepsi terhadap citra fasilitas kesehatan dan paparan komunikasi melalui media sosial, tetapi juga dengan tingkat kepercayaan yang terbentuk dari pengalaman dan persepsi terhadap layanan. Hasil penelitian menegaskan pentingnya pengelolaan citra merek, komunikasi digital yang kredibel, dan pembangunan kepercayaan pasien secara terpadu untuk memperkuat kecenderungan kunjungan kembali pada layanan kesehatan.
The Role of Communication and Empathy in Building Emergency Patient Loyalty: A Mediation Study of Doctor-Patient Relationships Muhammad Imam Fitrah Harianto; Bayu Wahyudi; Rizki Adriansyah Rubini
Almana : Jurnal Manajemen dan Bisnis Vol. 9 No. 2 (2025): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i2.2882

Abstract

The Emergency Department (ER) plays a central role as the first point of contact for critically ill patients, shaping their initial perceptions of hospital service quality. This study investigated the impact of communication and empathy demonstrated by ER doctors at Cideres Regional Hospital, Majalengka, on patient loyalty, with the doctor-patient relationship as a mediating variable. Using an exploratory quantitative approach, this study aimed to identify the relationship between variables. The number of samples obtained in this study meets the minimum required number of samples, and the validity test of the instrument data uses the Pearson correlation method and the reliability test uses the Cronbach's Alpha test. The Sobel test was used in the mediation approach and the t-test for the influence approach. The results showed that all data instruments passed the validity and reliability tests, and all research hypotheses were accepted. It was found that doctor communication and empathy, both directly and mediated by the doctor-patient relationship, positively and significantly increased ER patient loyalty. Empathy was identified as the dominant variable. Increased positive patient perceptions of empathetic behavior of health workers or doctors significantly correlated with increased ER patient loyalty at Cideres Regional Hospital. These findings underscore the importance of healthcare workers, particularly doctors, demonstrating a high level of empathy and effective communication when providing services in the ER.