Nur Rohmah Lutfi A'yuni
Politeknik Pembangunan Pertanian Yogyakarta-Magelang

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Peran Desain Kemasan dan Penyajian Dalam Keputusan Pembelian Es Krim Lidah Buaya Siti Zaleha; R R Siti Astuti; Nur Rohmah Lutfi A'yuni
Journal of Food Security and Agroindustry Vol. 4 No. 2 (2026): JUNE
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfsa.v4i2.980

Abstract

This study aimed to examine the effect of packaging design as well as product presentation on consumer purchasing decisions for aloe vera ice cream. The study employed a quantitative method with an associative approach. Data were obtained through questionnaires distributed to 31 respondents who had previously purchased the product, selected using purposive sampling techniques. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression with the assistance of SPSS software. Prior to hypothesis testing, classical assumption tests were conducted to ensure the suitability of the regression model. The results showed that packaging design and product presentation simultaneously had a significant effect on purchasing decisions. However, partially, packaging design did not have a significant effect on purchasing decisions. In contrast, product presentation had a positive and significant effect and became the most dominant factor influencing consumer purchasing decisions. The coefficient of determination indicated that the model had a moderate explanatory ability, suggesting that other factors outside this study also influenced consumer purchasing decisions. In conclusion, purchasing decisions were more influenced by the visual appearance of product presentation than by packaging design itself. M Therefore, product development should focus more on improving presentation quality while continuing to optimize packaging design as a supporting factor for product attractiveness.
Perancangan dan Implementasi Standard Operating Procedure (SOP) untuk Meningkatkan Mutu Pascapanen Jahe (Zingiber officinale) dengan Metode PDCA Ikhsan Taat Tri Wijayanto; Nur Rohmah Lutfi A'yuni; Adi Prayoga
Journal of Food Security and Agroindustry Vol. 4 No. 2 (2026): JUNE
Publisher : PAKIS JOURNAL INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/jfsa.v4i2.990

Abstract

The SOP was developed based on the PDCA method by referring to the 2011 Guidelines for Post-Harvest Handling Technology of Medicinal Plants issued by the Ministry of Agriculture and the 2015 Guidelines for Post-Harvest Handling of Medicinal Plants issued by the Ministry of Health. This study aimed to implement the Plan-Do-Check-Act (PDCA) method in the design of a Standard Operating Procedure (SOP) for post-harvest handling of ginger (Zingiber officinale) to improve the quality of ginger simplicia at Sabda Rempah MSME. This study used a one-factor completely randomized design (CRD), namely drying temperature and duration, consisting of four treatments: 70 °C for 6 h, 40 °C for 9 h, 50 °C for 9 h, and 60 °C for 9 h. Each treatment was repeated three times, resulting in 12 experimental units. The differences between ginger post-harvest handling with and without SOP implementation were found in the wet sorting, draining, and dry sorting stages. The results showed differences in moisture content between ginger simplicia processed with and without the SOP. Ginger simplicia processed using the SOP had a moisture content of 9.47%, whereas ginger simplicia processed without the SOP had a moisture content of 13.86%. Sensory evaluation showed that ginger simplicia processed with the SOP had better color, aroma, and texture than those processed without the SOP. Moisture content data were analyzed using ANOVA, followed by Duncan’s Multiple Range Test (DMRT) when significant differences were found. In addition, a paired samples t-test was used to compare moisture content between the treatment without SOP at 70 °C for 6 h and the treatment with SOP at 60 °C for 9 h. The implementation of a PDCA-based SOP was proven to improve the quality of ginger simplicia.