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All Journal Kodifikasia: Jurnal Penelitian Islam Social Science Academic
Dewi Yunita Sari
Institut Agama Islam Sunan Giri Ponorogo
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Dakwah Ustadz Das'ad Latif di TikTok Aziz Muhtar Yusuf; Arik Dwi Jayanto; Dewi Yunita Sari
Kodifikasia Vol 20 No 1 (2026): Kodifikasia: Jurnal Penelitian Islam
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/kodifikasia.v20i1.13824

Abstract

This study examines the da'wah communication strategies of Ustadz Das'ad Latif on the TikTok platform (@dasadlatifofficial) in response to the growing development of short-video social media in Indonesia. Employing a descriptive qualitative approach through virtual ethnography, data were collected via participatory observation, content analysis, and digital interaction tracing during January–June 2025, with a data corpus of 2,100 videos and a purposive sample of 200 videos selected for in-depth analysis. The findings identify four integrated digital da'wah strategies: (1) message strategy, through the simplification of religious messages based on analogy and contextualization of contemporary issues; (2) presentation strategy, through visual consistency, code-mixing language use, and personal narrative techniques; (3) interactivity strategy, through participatory dialogue, video reply features, and live streaming sessions; and (4) algorithmic strategy, through hashtag optimization, consistent upload scheduling, and content duration adaptation. This study concludes that digital da'wah on TikTok is not merely a transfer of medium, but rather a comprehensive reconstruction of communication strategies adapted to the logic of digital platforms, thereby offering a significant contribution to the development of digital da'wah studies and contemporary Islamic communication in the social media era.
Pemberdayaan Kelompok Remaja melalui Pelatihan Desain Grafis di Desa Prajegan, Sukorejo, Kabupaten Ponorogo Fajar Sidik Musari; Moh. Hazim Ahrori; Dewi Yunita Sari
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5941

Abstract

illage teenagers are an association where they are the object and play a role in carrying out events in Prajegan village. Graphic design is a communication process using visual elements, such as typography, photography and illustrations which are intended to create a perception of a message conveyed on social media. In general, graphic designers make extensive use of images, photos, symbols and various forms of language and visual elements. In this service activity we will help village teenagers develop their potential to get job opportunities in the design field to strengthen the economy and also their productivity. Graphic design training can provide basic graphic design skills to village teenagers to be able to create media publications in Prajegan village. The aim of this program is to provide knowledge about graphic design to village teenagers and village youth organizations, provide knowledge about coloring in making a design, change consumer behavior in teenagers regarding smartphone use, and build better relationships between teenagers. The method used for community mapping is the ABCD method. method by utilizing assets owned by local communities which are seen to support community empowerment activities, here we use the pixellab application for the training we hold.
Strategi Komunikasi Dakwah Gus Bahru Zamzami di Akun Instagram @bahruzamzami Melky Rama Al Aliby; Arik Dwi Jayanto; Dewi Yunita Sari
Kodifikasia Vol 19 No 2 (2025): Kodifikasia: Jurnal Penelitian Islam
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/kodifikasia.v19i2.12197

Abstract

The digital era has transformed the landscape of da'wah communication, where social media such as Instagram has become a strategic space for preachers to convey religious messages more interactively and massively. Gus Bahru Zamzami is present as one of the young cleric figures who actively utilizes the Instagram platform (@bahruzamzami) to convey religious teachings, and influence the behavior of audiences, especially the younger generation. This study aims to analyze Gus Bahru Zamzami's persuasive communication strategy on Instagram using the Theory of Planned Behavior framework, which focuses on its three main components: attitude toward behavior, subjective norms, and perceived behavioral control. This study uses a qualitative approach with a netnography method, where primary data is obtained from observations of all content on the @bahruzamzami Instagram account, including feeds, stories, and reels. The unit of analysis is each post containing a persuasive message to invite, change, or strengthen the attitudes and behavior of followers. The data analysis technique is carried out through qualitative content analysis. The research results show that Gus Bahru's communication strategy successfully integrated the three pillars of the TPB holistically and contextually. In shaping attitudes, he linked expected behaviors with instrumental benefits and religio-cultural values. In the subjective norm aspect, religious authority such as sacred texts, the wisdom of scholars, and the vision of Islam as rahmatan lil 'alamin (blessing for all the universe) was used to create positive social pressure. Meanwhile, perceived behavioral control was realized through the presentation of applicable operational models, such as living examples, which facilitated the audience's internalization of these values.
Co-Authors Arik Dwi Jayanto Arik Dwi Jayanto Aziz Muhtar Yusuf Fajar Sidik Musari Melky Rama Al Aliby Moh. Hazim Ahrori