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All Journal Kodifikasia: Jurnal Penelitian Islam Social Science Academic
Dewi Yunita Sari
Institut Agama Islam Sunan Giri Ponorogo
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Komunikasi Dakwah Ustadz Das'ad Latif di TikTok Aziz Muhtar Yusuf; Arik Dwi Jayanto; Dewi Yunita Sari
Kodifikasia Vol 20 No 1 (2026): Kodifikasia: Jurnal Penelitian Islam
Publisher : IAIN PONOROGO

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Abstract

This study examines the da'wah communication strategies of Ustadz Das'ad Latif on the TikTok platform (@dasadlatifofficial) in response to the growing development of short-video social media in Indonesia. Employing a descriptive qualitative approach through virtual ethnography, data were collected via participatory observation, content analysis, and digital interaction tracing during January–June 2025, with a data corpus of 2,100 videos and a purposive sample of 200 videos selected for in-depth analysis. The findings identify four integrated digital da'wah strategies: (1) message strategy, through the simplification of religious messages based on analogy and contextualization of contemporary issues; (2) presentation strategy, through visual consistency, code-mixing language use, and personal narrative techniques; (3) interactivity strategy, through participatory dialogue, video reply features, and live streaming sessions; and (4) algorithmic strategy, through hashtag optimization, consistent upload scheduling, and content duration adaptation. This study concludes that digital da'wah on TikTok is not merely a transfer of medium, but rather a comprehensive reconstruction of communication strategies adapted to the logic of digital platforms, thereby offering a significant contribution to the development of digital da'wah studies and contemporary Islamic communication in the social media era.
Pemberdayaan Kelompok Remaja melalui Pelatihan Desain Grafis di Desa Prajegan, Sukorejo, Kabupaten Ponorogo Fajar Sidik Musari; Moh. Hazim Ahrori; Dewi Yunita Sari
Social Science Academic SPECIAL ISSUE: Desa Berdaya dengan Potensi Lokal
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v0i0.5941

Abstract

illage teenagers are an association where they are the object and play a role in carrying out events in Prajegan village. Graphic design is a communication process using visual elements, such as typography, photography and illustrations which are intended to create a perception of a message conveyed on social media. In general, graphic designers make extensive use of images, photos, symbols and various forms of language and visual elements. In this service activity we will help village teenagers develop their potential to get job opportunities in the design field to strengthen the economy and also their productivity. Graphic design training can provide basic graphic design skills to village teenagers to be able to create media publications in Prajegan village. The aim of this program is to provide knowledge about graphic design to village teenagers and village youth organizations, provide knowledge about coloring in making a design, change consumer behavior in teenagers regarding smartphone use, and build better relationships between teenagers. The method used for community mapping is the ABCD method. method by utilizing assets owned by local communities which are seen to support community empowerment activities, here we use the pixellab application for the training we hold.
Co-Authors Arik Dwi Jayanto Aziz Muhtar Yusuf Fajar Sidik Musari Moh. Hazim Ahrori