Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kalibrasi
Ali Kamaludin
Institut Teknologi Garut
Industrial & Manufacturing Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Perancangan Strategi Pemasaran Digital Produk Olahan Kentang di Taman Teknologi Pertanian Cikajang Ali Kamaludin; Hilmi Aulawi; Risa Aisyah
Jurnal Kalibrasi Vol 24 No 1 (2026): Jurnal Kalibrasi
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/kalibrasi/v.24-1.2954

Abstract

This study aims to design a digital marketing strategy for processed potato products at the Cikajang Agricultural Technology Park (TTP) by utilizing the SOSTAC framework and the Analytical Hierarchy Process (AHP) method. The main problem faced is the suboptimal use of digital channels, resulting in sales being limited to nearby shops and direct purchases. Data were collected through interviews and questionnaires and then analyzed using Super Decisions software. The results show that the most influential criterion is the impact on sales (0.4412), while the priority strategies are TikTok Live and Interactive Content (0.3323). Other strategies such as Free Shipping, Giveaways and Local Events, and Instagram Marketing can be implemented as supporting strategies. Therefore, TTP Cikajang needs to focus on interactive social media strategies, particularly TikTok Live, to increase consumer engagement and expand the digital market.
Co-Authors Hilmi Aulawi Risa Aisyah