Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Literasi Nusantara
Farida Nurul Rahmawati
Trunojoyo University
Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Neuroscience Physics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Between Education and Marketing: A Semiotic Analysis of Skincare Advertising on TikTok and Instagram Mohammad Nico Fitriyanto; Farida Nurul Rahmawati; Agus Ferdianto; Aufi Akmil Imami
Literasi Nusantara Vol. 6 No. 2 (2026): June
Publisher : Yayasan Citra Dharma Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56480/jln.v6i2.72

Abstract

Social media has intensified the circulation of skincare messages that combine health education with product promotion. This study examines how skincare advertising content on TikTok and Instagram constructs meanings of education and marketing through visual, verbal, and audiovisual signs. The study applies a qualitative semiotic approach based on Charles Sanders Peirce's triadic model of sign, object, and interpretant. The research objects are skincare-related advertising and review contents from Instagram @skincarewanita.id and TikTok @hallo.manis, selected purposively because they display product comparison, recommendation, and educational claims. Data were collected through content observation, screenshot documentation, caption analysis, and audience-comment reading. The results show that Instagram tends to construct skincare messages through static visual comparison, carousel narratives, product labels, and concise claim texts, whereas TikTok builds persuasion through creator performance, spoken testimony, trending audio, facial expression, and fast-paced editing. Both platforms use educational signs such as ingredient explanations, skin-type categories, and usage tips; however, these signs often operate simultaneously as promotional cues that direct audiences toward particular products. The study concludes that the meaning of skincare education in social media advertising is not neutral, because it is shaped by persuasive commercial codes, influencer credibility, and platform-specific forms of attention.
Persuasive Strategies in WHO Media Briefings on the Bundibugyo Ebola Outbreak Khrisna Adji Maulidi; Zaki Zaki; Alfina Alfia Zahra; Farida Nurul Rahmawati
Literasi Nusantara Vol. 6 No. 2 (2026): June
Publisher : Yayasan Citra Dharma Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56480/jln.v6i2.87

Abstract

The 2026 outbreak of the Bundibugyo strain of Ebola virus disease in the Democratic Republic of the Congo (DRC) and Uganda posed significant challenges to global health governance due to the limited availability of effective biomedical interventions. In such circumstances, communication became a strategic instrument for maintaining public trust and managing societal responses to the crisis. This study aims to analyze the rhetorical strategies employed by the World Health Organization (WHO) in its official media briefing on the Ebola Bundibugyo outbreak through the perspective of Aristotelian rhetoric. Using a qualitative descriptive approach and rhetorical criticism method, this research examines the transcript of WHO’s media briefing delivered on May 20, 2026. The data were analyzed based on Aristotle’s three rhetorical appeals: ethos, pathos, and logos. The findings reveal that WHO constructed ethos through international legal legitimacy and global institutional collaboration, utilized pathos to manage public anxiety and foster international solidarity, and employed logos by presenting epidemiological evidence and fact-based arguments to justify its response to the outbreak. The study demonstrates that rhetoric plays a crucial role in maintaining institutional legitimacy and strengthening public trust during global health emergencies. Furthermore, the findings confirm the continued relevance of Aristotelian rhetoric in understanding contemporary health crisis communication practices.
Co-Authors Agus Ferdianto Alfina Alfia Zahra Aufi Akmil Imami Khrisna Adji Maulidi Mohammad Nico Fitriyanto Zaki Zaki