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All Journal Journal of Education Technology Jurnal An-Nasyr: Jurnal Dakwah Dalam Mata Tinta Jurnal Ilmu Komunikasi Dan Media Jurnal Ilmu Sosial, Humaniora dan Seni Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Islamic Communication Studies Social Science and Contemporary Issues Journal Ulil Albab
Achmad Syarifudin
Fakultas Dakwah Dan Komunikasi, Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah di Baitul Maal Wa Tamwil Al-Ittifaqiah Indralaya Okseven Dama Reza; Achmad Syarifudin; Emi Puspita Dewi
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 7: Juni 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i7.1827

Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui strategi pemasaran dalam meningkatkan jumlah nasabah di Baitul Maal Wa Tamwil Al-ittifaqiah, peningkatan nasabah setelah strategi pemasaran dilakukan di BMT Al-Ittifaqiah Indralaya, faktor penghambat dan faktor pendukung dalam strategi pemasaran di Baitul Maal Wa Tamwil Al-Ittifaqiah Indralaya. Metode yang digunakan adalah Metode penelitian kualitatif dengan pendekatan deskriptif, Teknik pengumpulan data dalam penelitian ini yaitu, metode observasi, wawancara, dan dokumentasi. Lokasi penelitian ini di kantor BMT Al-Ittifaqiah Indralaya. Hasil penelitian ini yaitu strategi pemasaran yang diterapkan BMT Al-Ittifaqiah, penerapan pemasaran untuk peningkatan nasabah, dan faktor penghambat pendukung dalam pemasaran BMT Al-Ittifaqiah Indralaya.
Strategi Dakwah Habib Ja’far Melalui Segmen “Login” di YouTube dalam Meningkatkan Moderasi Beragama Jeki Bintang Mahendra; Achmad Syarifudin; Muslimin .
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i4.4598

Abstract

This study is entitled "Habib Ja'far's Da'wah Strategy through the Login Segment on YouTube to Increase Religious Moderation." This research is motivated by the importance of religious moderation in a developed society and the rapid development of digital media as a means of da'wah. The Login segment featuring Habib Ja'far is one digital da'wah medium that conveys Islamic values in a moderate, inclusive, and easily accepted manner by the public, especially the younger generation. This study aims to determine Habib Ja'far's da'wah strategy in increasing religious moderation through the Login segment on YouTube. This study uses a descriptive qualitative approach. Primary data was obtained from the Login video segment on YouTube, while secondary data was obtained from books, journals, articles, and other relevant sources. Data collection techniques were conducted through observation, interviews, and documentation. Data analysis utilized data reduction, data presentation, and conclusion drawing. The results show that Habib Ja'far implements a communicative, dialogical, educational, and humanistic da'wah strategy. The preaching is delivered in simple, easy-to-understand language and emphasizes the values of tolerance, respect for differences, and a non-violent stance. Utilizing YouTube as a digital preaching medium can broaden the reach of the message of religious moderation to the public. Supporting factors include the development of digital technology, the public's high interest in religious content, and Habib Ja'far's adaptive communication style. A hindering factor is the audience's differing understanding of the message. Thus, Habib Ja'far's preaching strategy through the Login segment on YouTube is effective in instilling the values of religious moderation and fostering tolerance among the public.
Analisis Pesan Dakwah Dalam Film Cinta Subuh Oleh Rumah Produksi Falcon Picture Aldyansyah .; Achmad Syarifudin; Muslimin Muslimin
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is motivated by the perspective that film can serve as an effective medium for conveying da’wah messages, as it can be easily received by the public. The film Cinta Subuh is one example that has inspired many people. Through film as a medium, da’wah messages can be delivered without significant limitations. The problem formulation in this study is: what are the da’wah messages contained in the film Cinta Subuh produced by Falcon Pictures? The purpose of this study is to identify and analyze the da’wah messages presented in the film Cinta Subuh by Falcon Pictures. This study employs a qualitative research approach. There are two types of data sources used: primary data, consisting of audio and visual elements found in the film, and secondary data, including books, theses, journal articles, and other relevant literature. Data collection techniques include documentation and observation of the film Cinta Subuh. The data analysis technique uses descriptive analysis through John Smith’s interactive model, which consists of: (1) the level of reality, including appearance codes and environmental codes, and (2) the level of representation, which focuses on character codes.The results of the study show that the film Cinta Subuh contains da’wah messages in three aspects. First, the message of Aqidah, such as the importance of reading the Qur’an to calm the heart. Second, the message of Sharia, demonstrated through the importance of performing prayers on time. Third, the message of Akhlaq, reflected in the characters’ behavior, such as advising one another in goodness.
Co-Authors Aji Isnaini, Modh Aldyansyah . Aulin , Jenni Fartikha Dodi Kurnia Adi Dwi Lestari, Ayu Emi Puspita Dewi Hajati, Erna Noer Hamandia , Muhammad Randicha Hamandia, Muhammad Randicha Haniyah Eva Yuniar Henny Sanulita Ilham Wijaya Isry Laila Syathroh Jeki Bintang Mahendra Jeniedya Jeniedya Judijanto, Loso Lumbantoruan, Jitu Halomoan Manalullaili Manalullaili Mardiyah Mardiyah Mubin, Minahul Muhammad Randicha Hamandia Muslimin . Muslimin Muslimin Muslimin Muslimin Okseven Dama Reza Randicha Hamandia, Muhammad Sulistiani, Umi