Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Enrichment: Journal of Multidisciplinary Research and Development Journal of Regional Economics and Development
M. Khusaini
Universitas Bunda Mulia
Humanities Economics, Econometrics & Finance Engineering Health Professions Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
QRIS Adoption and Car Salon Business Sustainability: The Mediating Role of Customer Satisfaction M. Khusaini; Danial Thaib
Journal of Regional Economics and Development Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i2.1067

Abstract

This study aims to examine the effect of financial technology and QRIS-based digital transaction processes on business sustainability, with customer satisfaction serving as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected from 100 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that financial technology and QRIS-based digital transactions significantly influence customer satisfaction. Customer satisfaction shows the strongest effect on business sustainability. Moreover, customer satisfaction significantly mediates the relationship between digital financial technology, transaction processes, and business sustainability. In conclusion, the sustainability of car salon businesses is strongly determined by customer satisfaction achieved through effective digital financial technology implementation. This study introduces a sector-specific empirical model that explains how customer satisfaction mediates the relationship between FinTech (QRIS) adoption and business sustainability in the car salon industry in Jakarta. Unlike prior MSME-focused studies, it provides new evidence from a niche service sector using PLS-SEM to reveal the dominant indirect effect of digital transactions on long-term business continuity.
The Effect of Perceived Usefulness and Perceived Ease of Use of QRIS on Customer Loyalty Through Customer Satisfaction Among Car Salon Customers in DKI Jakarta M. Khusaini; Kurnadi Gularso
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.778

Abstract

Quick Response Code Indonesian Standard (QRIS) has rapidly become embedded in transaction routines across many service industries, car care businesses included. This study set out to examine how Perceived Usefulness and Perceived Ease of Use of QRIS shape Customer Loyalty via Customer Satisfaction among car salon patrons in DKI Jakarta. A survey-based quantitative design was applied, with 200 eligible car salon customers in DKI Jakarta providing questionnaire responses that were subsequently processed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) in SmartPLS 4. Findings showed that QRIS's Perceived Usefulness significantly and positively influenced both Customer Satisfaction (? = 0.364; p < 0.001) and Customer Loyalty (? = 0.232; p < 0.001), and that Perceived Ease of Use likewise exerted a significant positive influence on Customer Satisfaction (? = 0.270; p < 0.001) and Customer Loyalty (? = 0.207; p < 0.001). Customer Satisfaction, in turn, significantly and positively predicted Customer Loyalty (? = 0.394; p < 0.001), acting as a partial mediator for the effects of both Perceived Usefulness (? = 0.144; p < 0.001) and Perceived Ease of Use (? = 0.107; p = 0.001) on loyalty. Overall, the results suggest that the practical benefits and user-friendliness customers associate with QRIS, as elements of the broader service encounter, help build satisfaction and loyalty among car salon patrons in DKI Jakarta.
Co-Authors Danial Thaib Kurnadi Gularso