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All Journal Enrichment: Journal of Multidisciplinary Research and Development Journal of Regional Economics and Development Asian Journal of Social and Humanities
Danial Thaib
Universitas Bunda Mulia
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Unraveling The Factors Influencing Impulsive Buying Behavior Among Gen Z Using Shopee Paylater: A Quantitative Analysis Cindy Laurinda; Christian Haposan Pangaribuan; Danial Thaib
Asian Journal of Social and Humanities Vol. 2 No. 12 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v2i12.411

Abstract

This study aims to analyze the influence of psychological factors, external factors, financial literacy, hedonic motivation, and utilitarian motivation on impulsive buying behavior using Shopee PayLater in generation Z employees at Private Banks in South Tangerang, South Tangerang. Impulsive buying is a spontaneous and unplanned buying behavior, which is often triggered by a variety of internal and external factors. This study uses a quantitative approach with a survey method to collect data from respondents who are employees of generation Z. Data analysis is carried out using multiple linear regression techniques to determine the influence of each independent variable on impulsive buying behavior. The results showed that psychological factors and hedonic motivation had a significant positive influence on impulsive buying behavior. In contrast, financial literacy had a negative effect, while external factors and utilitarian motivation did not show a significant influence. These findings provide insights for companies to develop effective marketing strategies by considering factors that influence impulsive consumer behavior.
QRIS Adoption and Car Salon Business Sustainability: The Mediating Role of Customer Satisfaction M. Khusaini; Danial Thaib
Journal of Regional Economics and Development Vol. 3 No. 2 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jred.v3i2.1067

Abstract

This study aims to examine the effect of financial technology and QRIS-based digital transaction processes on business sustainability, with customer satisfaction serving as a mediating variable. This research employs a quantitative approach using a survey method. Data were collected from 100 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that financial technology and QRIS-based digital transactions significantly influence customer satisfaction. Customer satisfaction shows the strongest effect on business sustainability. Moreover, customer satisfaction significantly mediates the relationship between digital financial technology, transaction processes, and business sustainability. In conclusion, the sustainability of car salon businesses is strongly determined by customer satisfaction achieved through effective digital financial technology implementation. This study introduces a sector-specific empirical model that explains how customer satisfaction mediates the relationship between FinTech (QRIS) adoption and business sustainability in the car salon industry in Jakarta. Unlike prior MSME-focused studies, it provides new evidence from a niche service sector using PLS-SEM to reveal the dominant indirect effect of digital transactions on long-term business continuity.
Understanding Purchase Intention in Online Skincare Markets: The Mediating Role of Electronic Word of Mouth in the Relationship Between Perceived Price and Celebrity Endorsement Monna Fransisca; Danial Thaib; Liem Bambang Sugiyanto
Enrichment: Journal of Multidisciplinary Research and Development Vol. 3 No. 12 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v3i12.643

Abstract

This study aims to analyze the influence of perceived price and celebrity endorsement on purchase intention toward Skintific skincare products on the Shopee platform, as well as to examine the mediating role of electronic word of mouth (e-WOM) in this relationship. This research employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire distributed to 272 consumers in Jakarta using a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (PLS-SEM) with SmartPLS software to test direct and indirect relationships among variables. The results show that perceived price and celebrity endorsement have positive and significant effects on both e-WOM and purchase intention. E-WOM also has a positive and significant effect on purchase intention and acts as a mediating variable that strengthens the influence of perceived price and celebrity endorsement on purchase intention. The mediating effect of e-WOM is found to be stronger in the relationship between perceived price and purchase intention, highlighting the importance of digital consumer communication in online purchasing decisions. This study focuses on consumers in Jakarta and examines only one skincare brand and a single e-commerce platform, which may limit the broader applicability of the findings. Moreover, the data are based on respondents’ perceptions at one point in time, so the results may not fully capture changes in consumer behavior over time.
Co-Authors Christian Haposan Pangaribuan Cindy Laurinda M. Khusaini Monna Fransisca Sugiyanto, Liem Bambang