Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal International Humanities and Applied Science Journal Jurnal Doktor Manajemen (JDM) Journal of Management and Business Innovations
Rashaky Arya Vito
Universitas Mercu Buana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Work-Life Balance among Generation Z: The Role of Workload, Social Support, and Work Flexibility Rashaky Arya Vito; Aslam Mei Nur Widigdo
Jurnal Doktor Manajemen (JDM) Vol. 9 No. 1 (2026): APRIL 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v9i1.38814

Abstract

This study examines the influence of workload, social support, and work flexibility on work–life balance among Generation Z employees in Jakarta using the JD-R framework. The target population comprised employees aged 19–28 years. Given the indeterminate population size, the sample was determined using the rule of thumb of at least five respondents per indicator. With 27 indicators, the minimum required sample was 135, and 150 valid responses were obtained through an online survey. Data were analyzed using PLS-SEM with SmartPLS software.Findings reveal that workload exerts a significant negative effect on work-life balance, whereas social support and work flexibility demonstrate significant positive effects. Social support emerges as the most dominant predictor. A key insight is that Gen Z employees tend to rely more on relational resources than structural resources in maintaining work–life balance, a pattern influenced by Indonesia’s collectivistic cultural context.This study extends the JD-R framework by emphasizing the context-dependent nature of job resources. Practically, organizations should balance workload management with the development of supportive and flexible work environments. The study is limited by its cross-sectional design and specific urban context, suggesting the need for longitudinal and broader future research.
The Influence of Price Perception and Product Quality Perception on Purchase Intention toward Local Bag Brand Rashaky Arya Vito
Journal of Management and Business Innovations Volume: 08, Number: 01, 2026
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v8i01.30318

Abstract

This research investigates how consumers’ views on price and product quality impact their intention to purchase Lataphat Leather Goods using the Theory of Planned Behavior (TBP). The use of high-quality materials leads to higher product prices, prompting an inquiry into whether consumers’ perceptions of price and quality affect their purchasing intentions. This study utilized a quantitative causal methodology with 100 respondents selected through purposive sampling. Data collection involved a Likert-scale of five-point questionnaire, which was analyzed utilizing PLS-SEM via SmartPLS ver. 4. The results illustrate that both price perception and product quality perception significantly and positively influence purchase intention, with price perception having a slightly greater impact. These findings affirm that consumers' cognitive assessments of price and product quality are crucial factors influencing their purchase intentions. This study enhances the application of TPB regarding local bag products and offers practical recommendations for effective pricing and product development strategies. However, the findings are limited to a single local bag brand and two explanatory variables, which may restrict their generalizability to other products and contexts. Keywords: Local Brand, Price Perception, Product Quality Perception, Purchase Intention, Theory of Planned Behavior
The Impact of Content Marketing on Purchase Intentions: An Empirical Study of Jamuin.co's Instagram Marketing Strategy Irwanto Prasetyo; Rashaky Arya Vito; Afara Ross Prawidya; Dhea Putri Aulia; Ridho Satya Dwi Putra; Silvia Nurissaifah; Shofiyatun Khasanah; Maya Aulia Wulan; Devy Mawarnie Puspitasari
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined the effect of content marketing on consumers’ purchase intentions through Instagram, using Jamuin.co as the research object. The rapid growth of social media usage has encouraged businesses, particularly micro and small enterprises, to adopt content marketing strategies to influence consumer behavior. A causal quantitative approach was employed, and data were collected through an online survey distributed to Instagram users who had previously viewed Jamuin.co’s content. A total of 55 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Content marketing was measured based on its relevance, accuracy, value, clarity, accessibility, and consistency, while purchase intention was assessed through consumers’ interest, desire, and willingness to purchase. The results demonstrated that content marketing had a positive and significant effect on purchase intentions, with a path coefficient of 0.736 and a coefficient of determination (R²) of 0.542. This indicates that content marketing explained 54.2% of the variance in consumers’ purchase intentions. The findings confirmed that informative, engaging, and visually appealing Instagram content played a crucial role in shaping consumers’ psychological responses and encouraging purchase intentions. This study provided empirical evidence that effective content marketing strategies on social media could significantly enhance purchase intentions for local brands in the modern herbal beverage industry.
Co-Authors Afara Ross Prawidya Aslam Mei Nur Widigdo Devy Mawarnie Puspitasari Dhea Putri Aulia Irwanto Prasetyo Maya Aulia Wulan Ridho Satya Dwi Putra Shofiyatun Khasanah Silvia Nurissaifah