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p-Index From 2021 - 2026
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All Journal International Humanities and Applied Science Journal Journal of Advances in Accounting, Economics, and Management
Afara Ross Prawidya
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

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Profitability, Solvency, and Liquidity: A Comparison between Multinational and Domestic Companies in the Industrial Sector, IDX Prasetyo, Irwanto; Afara Ross Prawidya
Journal of Advances in Accounting, Economics, and Management Vol. 2 No. 2 (2024): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v2i2.495

Abstract

Multinational and domestic companies possess distinct operational characteristics and financial strategies, influenced by their access to global markets and ability to manage market risks. This study aims to analyze the differences in profitability (ROE), identify solvency differences (DER), and assess liquidity differences (CR) between multinational and domestic companies. Utilizing a quantitative descriptive approach and a comparative research type, the study samples were determined through purposive sampling methods. Secondary data were derived from the annual reports of multinational and domestic companies in the industrial sector listed on the Indonesia Stock Exchange (IDX) over a five-year period (2019–2023), totaling 40 research samples. Data analysis was conducted using the Independent Sample T-Test comparative test. The findings reveal significant differences in solvency and liquidity variables between multinational and domestic companies. The higher solvency and liquidity levels of multinational companies allow them to better manage risks and shocks in global markets. Conversely, domestic companies show lower solvency and liquidity levels due to limited access to global markets. Meanwhile, the profitability (ROE) variable does not show a significant difference, even though the profitability level of multinational companies tends to be higher than that of domestic companies.
The Impact of Content Marketing on Purchase Intentions: An Empirical Study of Jamuin.co's Instagram Marketing Strategy Irwanto Prasetyo; Rashaky Arya Vito; Afara Ross Prawidya; Dhea Putri Aulia; Ridho Satya Dwi Putra; Silvia Nurissaifah; Shofiyatun Khasanah; Maya Aulia Wulan; Devy Mawarnie Puspitasari
International Humanities and Applied Science Journal Vol. 9 No. 1 (2026)
Publisher : Universitas Mercu Buana

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Abstract

This study examined the effect of content marketing on consumers’ purchase intentions through Instagram, using Jamuin.co as the research object. The rapid growth of social media usage has encouraged businesses, particularly micro and small enterprises, to adopt content marketing strategies to influence consumer behavior. A causal quantitative approach was employed, and data were collected through an online survey distributed to Instagram users who had previously viewed Jamuin.co’s content. A total of 55 valid responses were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Content marketing was measured based on its relevance, accuracy, value, clarity, accessibility, and consistency, while purchase intention was assessed through consumers’ interest, desire, and willingness to purchase. The results demonstrated that content marketing had a positive and significant effect on purchase intentions, with a path coefficient of 0.736 and a coefficient of determination (R²) of 0.542. This indicates that content marketing explained 54.2% of the variance in consumers’ purchase intentions. The findings confirmed that informative, engaging, and visually appealing Instagram content played a crucial role in shaping consumers’ psychological responses and encouraging purchase intentions. This study provided empirical evidence that effective content marketing strategies on social media could significantly enhance purchase intentions for local brands in the modern herbal beverage industry.
Co-Authors Devy Mawarnie Puspitasari Dhea Putri Aulia Irwanto Prasetyo Maya Aulia Wulan Prasetyo, Irwanto Rashaky Arya Vito Ridho Satya Dwi Putra Shofiyatun Khasanah Silvia Nurissaifah