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All Journal Jurnal Ekonomi dan Bisnis Indonesia Pariwisata
Didi Suwardi
UNIVERSITAS ISLAM NEGERI MATARAM
Economics, Econometrics & Finance Social Sciences

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ANALISIS ICOR TERHADAP KEBUTUHAN INVESTASI SEKTOR PERDAGANGAN, HOTEL, DAN RESTORAN DI PROVINSI NUSA TENGGARA BARAT Didi Suwardi; Fitria Permata Cita; Rozzy Aprirachman
Jurnal Ekonomi dan Bisnis Indonesia Vol 11 No 1 (2026): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

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Abstract

This study aims to analyze the investment requirements in the trade, hotel, and restaurant sector to support economic growth in the Province of West Nusa Tenggara (NTB) during 2009–2013. The trade, hotel, and restaurant sector is considered one of the strategic sectors contributing significantly to the Gross Regional Domestic Product (GRDP) of NTB Province and playing an important role in employment absorption and regional economic development. Therefore, appropriate investment planning is required to support regional economic growth targets. This research employs a descriptive research design with a quantitative approach. The data used are secondary data consisting of GRDP data of the trade, hotel, and restaurant sector, economic growth rates, and investment data of Domestic Investment (PMDN) and Foreign Investment (PMA) in NTB Province from 2004 to 2008. The analytical method used in this study is the Incremental Capital Output Ratio (ICOR) method to calculate the investment requirements needed to achieve the economic growth targets in the trade, hotel, and restaurant sector during 2009–2013. The results indicate that the trade, hotel, and restaurant sector plays an important role in the formation of the GRDP of NTB Province. The ICOR value obtained shows that investment requirements in this sector continue to increase along with the economic growth targets established by the regional government. Therefore, effective and efficient investment enhancement is highly needed to support regional economic growth and improve public welfare.
STRATEGIC TRANSFORMATION PERSONAL SELLING AND PERCEPTION OF CRAFT PRODUCT VALUE IN THE UBUD ART MARKET: SWOT ANALYSIS FROM THE PERSPECTIVE OF MERCHANTS Jumaidin Jumaidin; Didi Suwardi; Hariono Hariono; Claudia Dwi Martina
Jurnal Ilmiah Hospitality Vol 15 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v15i1.4116

Abstract

The Ubud Art Market is one of Bali's centers for traditional handicrafts and a cultural tourist destination that attracts both local and foreign tourists. This research aims to analyze the transformation of personal selling strategies and perceptions of craft product value from the perspective of traders using a SWOT approach. The research method used is descriptive qualitative, with data collected through in-depth interviews, participatory observation, and documentation of 15 active traders and 10 buyers. The research findings indicate that effective personal selling strategies in this market combine cultural storytelling, product demonstrations, consultative selling, and relationship selling. These strategies not only increase product value perception but also build tourist loyalty and encourage repeat purchases. The SWOT analysis identifies the strengths of traders in communication skills, unique products, and cultural storytelling, while weaknesses include limited digitalization and product quality variations. Opportunities arise from the trend of tourists seeking cultural experiences and the potential for collaboration with the arts community, while threats come from competition from other art markets and seasonal fluctuations in visits. This research provides strategic recommendations for vendors to improve personal selling competencies, utilize digital marketing, strengthen cultural storytelling, establish collaborations with the arts community, and standardize
Co-Authors Claudia Dwi Martina Fitria Permata Cita Hariono Hariono Jumaidin Jumaidin Rozzy Aprirachman