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All Journal IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Kristina Budi
Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana
Computer Science & IT Control & Systems Engineering

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Perancangan media promosi dengan pendekatan storytelling untuk pengenalan kopi babah kacamata Salatiga Kristina Budi; Michael Bezaleel; Jasson Prestiliano
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 5 No 2 (2026): IT-Explore Juni 2026
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v5i2.2026.pp200-216

Abstract

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.
Co-Authors Jasson Prestiliano Michael Bezaleel Wenas