Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal SEPA (Social Economic and Agribusiness Journal)
Andrea, Trisha Susana
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF INTANGIBLE VARIABLES AS DETERMINANTS OF TOURIST DECISIONS AND SATISFACTION IN THE SUSTAINABILITY OF SUBAK JATILUWIH AGROTOURISM Sukendar, Ni Made Classia; Ambarawati, I Gusti Agung Ayu; Mayastika, I Ketut Adi; Patricia, Desak Gede Fitira; Diarta, I Ketut Surya; Andrea, Trisha Susana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 23, No 1 (2026): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v23i1.109205

Abstract

Subak Jatiluwih Agrotourism, located in Tabanan Regency, is based on the traditional subak system. Maintaining the balance between tourism and subak farming activities is crucial. The role of intangible variables on visiting decisions and satisfaction levels at Subak Jatiluwih has a very important influence. This study aims to analyze the direct influence of trust, image, and service variables on tourist decisions and satisfaction, as well as to analyze the influence of these variables on tourist decisions in mediating tourist satisfaction at Subak Jatiluwih Agrotourism. Sampling techniques with purposive sampling and convenience sampling techniques were used in this study, and based on the calculation of the Slovin formula, the research sample required is 100 respondents from a population of 316.703 visitors. SEM-PLS analysis using SMARTPLS 3.29. The results indicate that tourist trust positively influences both visit decisions and tourist satisfaction. The image variable has a positive effect on visit decisions, while image, service quality, and visit decisions positively affect tourist satisfaction. Furthermore, visit decisions play a significant mediating role in the relationship between trust, agrotourism image, and service quality on tourist satisfaction.
Co-Authors I GUSTI AGUNG AYU AMBARAWATI I Ketut Surya Diarta Mayastika, I Ketut Adi NI MADE CLASSIA SUKENDAR Patricia, Desak Gede Fitira