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All Journal MEDIA KONSERVASI SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS Jurnal Kajian Bali Jurnal Master Pariwisata (JUMPA) Udayana Journal of Social Sciences and Humanities (UJoSSH) Open Access DRIVERset

I Ketut Surya Diarta

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana

Author-ID : 2951051

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Subak Padanggalak Development Strategy as Tourism Attraction in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 23 No 3 (2018): Media Konservasi Vol. 23 No. 3 Desember 2018
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

The development of subak as tourist attraction will be inline within Bali cultural tourism development, since subak and tourism in Bali are both are Balinese culturally basis. This is an effort to maintain the sustainability of subak while controlling the paddy field conversion and supporting environmental sustainability. However, the absence of subak strategy as tourist attraction becomes a problem. This paper analyzes the internal and external environmental factors that influence Subak Padanggalak, Denpasar City, Bali as tourism attraction and designing the subak strategy as tourism attraction in urban area. To do so, it will be analyzed using SWOT and Quantitative Strategic Planning Matrix (QSPM). The I-E matrix analysis falls into cell V, namely using maintain subak as tourism attraction dan pushing market penetration and product development. SWOT analysis produces four alternative strategies, namely: (a) S-O strategy (expansion of tourist markets, provision of subak tourism facilities), (b) S-T strategy (stressing agricultural activities and rituals as tourist attractions, tourism activities based on subak norms and rules, involving subak members in subak tourism activities), (c) W-O strategy (subak is more involved in developing tourism attraction and cooperating with government), and (d) W-T strategy (strict rules for controlling land conversion, limiting the coming of external labor working in subak, and adequate facilities to empower farmers and foster public appreciation of subak). Priority analysis of the subak strategy successively starts from the development of tourist attraction based on agricultural activities and rituals in subak through cooperation with the government and entrepreneurs to empower farmers through providing additional sources of income from tourism activities. To ensure the sustainability of subak, it is necessary to have strict rules to control the conversion of agricultural land functions, and limit the external workforce to subak. The strategy must be is in line with subak norms and rules to achieve sustainability of subak-based urban tourism attraction. Keywords: attraction, Denpasar, development strategy, subak, tourism

PENGARUH ATRIBUT DAN KUALITAS LAYANAN TERHADAP KEPUASAN PENGUNJUNG DAYA TARIK WISATA PERTANIAN SUBAK DI KOTA DENPASAR BALI: Effect of Attributes and Service Quality on Visitors Satisfaction in Subak Agricultural Based Tourism Destination in Denpasar City Bali I Ketut Surya Diarta; I Made Sarjana
Media Konservasi Vol 25 No 2 (2020): Media Konservasi Vol. 25 No. 2 Agustus 2020
Publisher : Department of Forest Resources Conservation and Ecotourism - IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/medkon.25.2.113-123

Subak sebagai daya tarik wisata (DTW) di perkotaan memiliki kekuatan pada atribut daya tarik wisatanya dan memiliki peluang besar untuk berkembang lebih lanjut. Namun, belum ada informasi yang cukup bagaimana pengaruh atribut DTW subak dan kualitas layanan yang diberikan dalam mempengaruhi kepuasan pengunjung. Kepuasan pengunjung merupakan kunci keberlanjutan sebuah DTW termasuk di Subak Padanggalak. Penelitian ini menganalisis: (a) persepsi pengunjung terhadap DTW Subak Padanggalak, (b) pengaruh atribut dan kualitas layanan terhadap kepuasan pengunjung DTW Subak Padanggalak. Penelitian dilakukan di Subak Padanggalak, Kota Denpasar Bali. Penelitian menggunakan analisis kuantitatif yaitu SEMPLS dengan software WarpPLS 3.0 for Windows. Responden 100 pengunjung dipilih secara convenience sampling. Hasil penelitian menunjukkan bahwa (a) rata-rata pencapaian skor persepsi pengunjung terhadap DTW Subak Padanggalak sebesar 3,81 (dari skor maksimal 5,0) yang termasuk kategori persepsi baik yang didukung oleh rata-rata pencapaian skor persepsi responden terhadap atribut DTW yang tergolong baik, kualitas layanan yang tergolong baik, dan kepuasan terhadap DTW yang juga tergolong baik, dan (b) variabel atribut DTW (X1) dan variabel kualitas layanan DTW (X2) berpengaruh signifikan dan positif terhadap variabel kepuasan pengunjung terhadap DTW Subak Padanggalak (Y) dengan nilai R-squared sebesar 0,533 (atau 53,3%) dan tergolong moderat. Subak Padanggalak disimpulkan memenuhi ekspektasi pengunjung sebagai DTW berbasis pertanian di perkotaan karena atribut dan kualitas layanan yang diberikan mampu memuaskan pengunjung. Namun demikian indikator-indikator yang kurang peranannya perlu diperbaiki agar menjadi pendorong niat pengunjung untuk berkunjung ke DTW Subak Padanggalak. Kata kunci: atribut, kepuasan, layanan, subak, pariwisata

Partisipasi Anggota Kelompok dalam Pengolahan dan Pemasaran Loloh Cemcem di Desa Wisata Penglipuran, Kabupaten Bangli, Provinsi Bali CORNELLA FEBRINAULY SILITONGA; IGA. OKA SURYAWARDANI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.985 KB)

Participation of Group Members in Processing and Marketing of Loloh Cemcemin Penglipuran Tourism Village, Bangli Regency, Bali Province. Group participation in creating and developing local village food products is useful formaintaining the sustainability of local products and creating new jobs. LolohCemcemProduction Group of Penglipuran is one of groups that develops local villagefood products that have the potential to be developed and is able to create jobs.However, efforts in developing local products and increasing this group are also relatedto group membership that has relations in production, so that the group participation isexpected to be able to overcome the obstacles faced. The purpose of this study was todetermine the level of participation of group members in processing and marketing.The research location took place in Penglipuran Tourism Village, Bangli Sub-District,Bangli Regency. The analytical method used was descriptive statistical analysis.Theresults showed that the participation of group members in processing of Loloh Cemcemwas classified in the high category with a score of 69.72% with detailed indicators ofdecision making included reaching a score of 66.78%, implementation indicatorsreaching a score of 71.56%, the evaluation indicator reached a score of 59.58%, and theindicator of enjoying the results reached a score of 75.15%. The level of participation ofgroup members in the Loloh Cemcem marketing was in the low category with a score of58.51% with details on the decision-making indicators reaching a score of 55.93%, theimplementation indicator classified reached a score of 49.37%. The evaluation indicators reached a score of 60%, and the indicator of enjoying the results reached witha score of 68.75%.The suggestion that can be given to the group is that the participationof members in the group must be increased especially in loloh members are expected tobe more courageous in conveying ideas and suggestions in groups.

Strategi Pengembangan Kelompok Pengrajin Pandan Wangi di Desa Tumbu, Kecamatan Karangasem, Kabupaten Karangasem, Provinsi Bali PUTU ASRI CIPTA LESTARIANI; NYOMAN PARINING; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pandan Wangi Craftsmen Group Development Strategy in Tumbu Village, Karangasem District, Karangasem Regency, Bali Province Tumbu Village is located in Karangasem District, Karangasem Regency, Bali Province with an area of approximately 400 Ha, with a residential area in its center. Tumbu Village has abundant potential and wealth with a series of hills, rice fields, gardens. The village borders the sea, overlooking the southern Lombok Strait. Tumbu Village is the center of pandanus mat craftsmen in Karangasem Regency. The purpose of this study is to determine internal and external factors and strategies of the Pandan Wangi Craftsmen Group development process in Tumbu Village, Karangasem District, Karangasem Regency. The results show that the internal factor that became a force in the Pandan Wangi Craftsmen Group Development is to have raw materials that are available continuously. An internal factor which is a weakness in the development of the Pandan Wangi Craftsmen Group is the relatively small number of members. While the external factor that became an opportunity in the development of the Pandan Wangi Craftsmen Group that Tumbu Village which has a tourist attraction in Soekasada Ujung Park and the challenge is that raw materials decline during the prolonged dry season and prices soar up. The Pandan Wangi Craftsmen Group Development Strategy is obtained from the results of the SWOT Matrix.

Persepsi Petani terhadap Kualitas Layanan Penyuluh Pertanian Lapangan (Kasus di Subak Durentaluh, Desa Belimbing, Kecamatan Pupuan, Kabupaten Tabanan) I PUTU PRATYA PERMANA; I WAYAN SUDARTA; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.2, April 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.915 KB)

Abstract Farmers Perception on the Quality of Field Agricultural Extension Services (A Case in Subak of Durentaluh, Belimbing Village, Pupuan Sub-district, Tabanan Regency) Extension services can be a means of effective policies to promote agricultural development in a situation where farmers are not able to achieve their goals. Extension activities in agricultural development act as a bridge that connects between the practice run by farmers and their knowledge and technology that are always evolving. The purpose of this study was to analyze the farmers' perceptions of the service quality of the PPL and to analyze the obstacles encountered by the PPL in carrying out their duties in Subak of Durentaluh, Belimbing Village, Pupuan Sub-district, Tabanan Regency. This study used qualitative descriptive analysis. The results showed that the level of farmers' perceptions of the service quality of PPL in Subak of Durentaluh in Belimbing Village was of good category, by achieving an average score of 4.15 (82.90% of the maximum score).The constraints faced the PPL in implementing the basic tasks were most dominantly concerned with technical aspects. Extension tools owned are extremely minimal, only using white board, markers, and print out materials. It is expected that the PPL is able and selective to encourage farmers to apply appropriate innovations in order to prove the recommended innovation successful if applied. It is necessary to have attention from the government to provide the availability of supporting facilities to make the extension services more optimal.

Persepsi Generasi Muda Rumah Tangga Petani terhadap Budidaya Padi Sawah di Subak Piak, Kecamatan Penebel, Kabupaten Tabanan WAYAN NOLY KURNYANTI; I WAYAN SRI ASTITI; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.791 KB)

Perception Of Farmers 'Young Household Generation On Waste Rice CultivationIn Subak Piak,PenebelDistrict, Tabanan Regency The phenomenon of shifting labor in the agricultural sector, on average aged 40 yearsand over, young workers choose to work in the non-agricultural sector. Tend to choosejobs in sectors that can provide higher wages and are in urban areas. The study aimed toanalyze the perceptions of the young generation of farmer households on rice cultivationin Subak Piak, Penebel District, Tabanan Regency. The location determined usingdeliberate method with qualitative descriptive analysis method. The results of the studythat the perception of the young generation of farmer households in terms of social,economic and technical aspects are categorized as good. The social aspect, caring aboutthe existence and sustainability of the subak system and sekaa manyi, plunging into theagricultural sector does not have to be a farmer by becoming a broker, they still thinkthat being a farmer is less prestigious than jobs outside the sector. Economic aspects, thelevel of income in rice cultivation is not sufficient to meet all the needs of the familyrequires having a job other than the agricultural sector. Technical aspects, innovation inrice cultivation is needed so that yields increase. Subak Piak can involve the younggeneration of farmers in various activities such as upakara, ngembak toya, mutualcooperation in cleaning, maintenance of irrigation channels. Youth organizations canbecome a forum for young people to take part in various activities carried out by subakso that the presence and sustainabilityof subak and other traditional groups can still be maintained, even though they prefer or have more promising jobs than being farmers.

Persepsi Wanita Tani Terhadap Dampak Program Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara (Kasus pada Kelompok Tani Pelita Hati II di Desa Bebandem, Kecamatan Bebandem, Kabupaten Karangasem) I DEWA GEDE WIPA WIRA UTAMA; I GEDE SETIAWAN ADI PUTRA; I KETUT SURYA DIARTA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.4, No.5, Desember 2015
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (91.878 KB)

Abstract Perception of Women Farmers on The Impact of Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara Program (Case in Pelita Hati II Farmer Groups Bebandem Village, Bebandem District, Karangsem Regency) Poverty remains a serious problem in the Bali Province. One of the Government of Bali’s efforts to reduce poverty rate by initiating Gerakan Pembangunan Desa Terpadu (Gerbang Sadu) Mandara program in a village that have the level of poverty above 35%. One of the village is Bebandem Village with the poverty rate at 39,43%. The aim of this research is to determine the impact in the term of management, economic, and social aspects. This research was conducted in Pelita Hati II Farmer Groups, Bebandem Village, Bebandem District, Karangasem Regency for 10 months from September 2014 until June 2015. There are 10 members of population and wholly be used as respondents using cencus technique. The method of data analysis using qualitative descriptive analysis. The results of research shows that the impact of Gerbang Sadu Mandara program in the terms of management aspect is considered relatively good (65,95%). The planning indicators is considered relatively good (64,50%), the organizing indicators is considered relatively good (65,00%), the implementation indicators is considered relatively good (66,30%), and the supervision indicators is considered relatively good (68,00%). The impact of Gerbang Sadu Mandara program in the terms of economic aspect have an impact on the increase in income members of the group. The impact of Gerbang Sadu Mandara program in the terms of social aspect is considered relatively good (63,00%). Interaction indicators among members is considered relatively good (62,00%). Interaction indicators among members and the group is considered relatively good (59,50%), and interaction indicators among members and village institution is considered relatively good (68,00%). Keywords: Impact, Program, Gerbang Sadu Mandara, Farmers Group

Persepsi Generasi Muda terhadap Minat Bertani di Kawasan Pariwisata Tanah Lot (Kasus Subak Gadon III, Tabanan) NI MADE LOSVITASARI; I KETUT SURYA DIARTA; I GUSTI AYU OKA SURYAWARDANI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Perception of Young Generations’ Interest in Farming in Tanah LotTourism Area (The Case of Subak Gadon III, Tabanan) The rapid development of tourism will affect subak : that is, the transformation oflabor, the occurrence of land conversion, and the occurrence of water usecompetition. Tourism will have an impact on farming interest, especially the youngergeneration of farm households in Subak Gadon III, knowing that this subak is locatedin the tourism area. The purpose of this study was to analyze perceptions anddifferences in the perception of younger generation of non-tourism and youngergeneration of tourism about the impact of tourism on farming interest of the youngergeneration of farm households in Subak Gadon III, Tabanan. Data analysis methodused was descriptive-qualitative and quantitative.The results showed that the perception of the younger generation of non-tourismabout the impact of tourism on the farming interest of the younger generation wasclassified with a score of 3,32. The younger generation of non-tourism had aperception that the existence of tourism sufficiently influenced the farming interest ofthe young generation, but it did not make the non-tourism youth switch to tourism.The younger generation of tourism showed that tourism had a high impact on theinterest of farming the younger generation with a score of 3,55. The younggeneration of tourism has a perception that tourism was the most appropriate choicebecause for them the tourism sector is very supportive of its life. There is adifference in the impact of tourism on farming interest in the younger generation ofnon-tourism and young generation of farm households' tourism in Subak Gadon III,Beraban, Tabanan. This difference was seen in 3 parameters of a total of 14parameters.Suggestions that can be made for this research are for Subak Gadon III in the futureto be able to initiate a new breakthrough by involving the young generation invarious activities in subak life to attract farmers especially the younger generation offarm households in Subak Gadon III, Tabanan.

Dampak Pembangunan Jalan Tol Solo-Kertosono terhadap Perubahan Sosial Pada Masyarakat Petani Desa Pisang Kecamatan Patianrowo Kabupaten Nganjuk ASYHARI YUDHI SAPUTRA; I KETUT SURYA DIARTA; NI WAYAN SRI ASTITI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.3, Desember 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Impacts of the Solo - Kertosono Toll Road Construction on the Social Changes in the Farmers Community of Pisang Village, Patianrowo Sub-District of Nganjuk Regency Infrastructure development, especially the Solo-Kertosono Toll Road construction has impacted on the community, especially for farmers in Pisang Village. The construction of the toll road that stretches in the agricultural area also causes the disruption of irrigation facilities. The purpose of this research is to analyze the impacts of the Solo-Kertosono toll road construction on social change, analyzed by a three-dimensional approach to social change, which includes structural, cultural, and interactional dimensions. The research location was in Pisang Village, Patianrowo Sub-District, Nganjuk Regency. Data collection used observation methods, in-depth interviews, and documentation. Determination of 10 key informants was by using purposive sampling. The method used was descriptive qualitative analysis. The results of the research on the structural dimension show that there is a change in the role of women; evidenced by the existence of several women who opened a foodstall business when building toll roads until now, but in the livelihoods and the role of farmer groups have not changed. Meanwhile, on the cultural dimension, there are problems with irrigation facilities that made farmers to use diesel pumps, while farmers' technological innovations and traditional rituals are changing but not as a result of toll road construction. On the interactional dimension, it does not change, but only changes in communication media as a result of technological progress. Suggestions that can be given are that we must evaluate and enhance the role of farmer groups as a forum for farmers and involve women in farmer group activities. The construction of new irrigation facilities needs to be done in the agricultural area located south of the Solo-Kertosono toll road.

Tingkat Kepuasan Wisatawan NusantaraTerhadap Layanan Penjualan Hortikultura di Pasar Mertha Sari Desa Candikuning Kabupaten Tabanan SAGUNG DIAH NIRMALASARI; I KETUT SURYA DIARTA; I MADE SARJANA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.5, No.1, Januari 2016
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.101 KB)

Abstract Satisfaction Level of Domestic Tourists upon Horticulture Products in Candikuning Tourism Village Tabanan Regency A raise in the number of tourism spots in Tabanan regency has brought its own challenges. In order to encourage tourists to purchase local products, a tourism spot has to have a certain attraction which identifies it among the other tourism spots. Candikuning is a tourism village in Tabanan regency which is recognized for its plentiful variety of agriculture products marketed at Pasar Mertha Sari (Mertha Sari Traditional Market). The objective of this research is to identify the dominant horticulture products that the tourists purchased/ consumed at Pasar Mertha Sari, and to study the satisfaction level of domestic tourists upon horticulture products planted by local farmers in Candikuning village. The data used in this research was obtained from observation, survey, interview, literature study and documentation which further analyzed using descriptive-qualitative method. The result shows that strawberries are dominant horticulture product consumed by tourists (14.44%). This number signifies a dependable potential of strawberry farming to support the horticulture farming business. In the other hand, the satisfaction level reached average score of 3.85 (77.15%) which indicates that tourists’ satisfaction level is in the level of satisfied in terms of product quality, price, public facility, location, service, security and comfort. Several improvements in this tourism spot are required so that the tourists could reach higher satisfaction level especially in service, facility, reliability of product supply, product affordability, security, and comfort. In addition, upgrades are required for the shop itself where buyers and sellers met. The improvements are expected to attract more consumers to purchase and consume horticulture products planted in Candikuning village. Keywords: Satisfaction level, domestic tourists, horticulture, tourism spot

Co-Authors Anak Agung Putu Agung Suryawan Wiranatha ASYHARI YUDHI SAPUTRA CORNELLA FEBRINAULY SILITONGA DJELANTIK, I MADE ASTRADITA I DEWA GEDE WIPA WIRA UTAMA I Dewa Putu Oka Suardi I Gde Pitana, I Gde I GEDE JULI KRISTINA PUTRA I Gede Setiawan Adi Putra I Gusti Ayu Oka Suryawardani I GUSTI NGURAH BAGUS SUPARDI PUTRA I KADEK ARIANTA I Ketut Suamba I Made Antara I MADE ARYA WIRA MARTHA I Made Sarjana I Made Sarjana I Made Sarjana I Putu Adi Purwanta I PUTU PRATYA PERMANA I PUTU PUTRA WIGUNA I PUTU SUDANA I WAYAN BUDIASA I WAYAN NIKA ASTIAWAN I WAYAN SUDARTA I WAYAN WINDIA Ida Ayu Putu Citra Dewi KOMANG BELY SETYAWATI KOMANG TRI PERMATA DEWI LESTARI, I DEWA AYU NYOMAN SRI JULIANA LUKMAN FAUZI MAHADEWI, NI LUH PUTU SRI Meilany Rosita Lengkong MELITA ISTI SEPTIASARI NI LUH MADE AYU YULIANTARI PUTRI NI LUH PRIMA KEMALA DEWI NI LUH PRIMA KEMALA DEWI, NI LUH PRIMA KEMALA NI LUH PUTU RESTUTININGSIH NI LUH PUTU SRI MAHADEWI NI MADE CLASSIA SUKENDAR NI MADE LOSVITASARI NI MADE WAHYU TRI PRATIWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Darma Putra Nyoman Parining PUTU ASRI CIPTA LESTARIANI Putu Udayani Wijayanti Putu Widhianti Lestari RATNA KOMALA DEWI SAGUNG DIAH NIRMALASARI SINTIKHE AMELIA SIMANJUNTAK SINURAT, REHULINA BR TRI ADINDA HERPRASINTA DEWI WAYAN NOLY KURNYANTI WAYAN SUDARTA WIDANA, I MADE KUSUMA Yuni Sulpia Hariani

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