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All Journal Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan
Brahmantya, Hafid Achmady
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Arts Civil Engineering, Building, Construction & Architecture Engineering Environmental Science

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Willingness to Pay Masyarakat Terhadap Hunian Berbasis Green Architecture Brahmantya, Hafid Achmady; Larasati, Dewi; Kusuma, Hanson E
Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan Vol 23, No 1 (2025): Arsitektura : Jurnal Ilmiah Arsitektur dan Lingkungan Binaan
Publisher : Universitas Sebelas Maret Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/arst.v23i1.97902

Abstract

Sustainable development requires the adoption of green buildings in the housing sector to reduce environmental impact. However, premium costs remain a major barrier, limiting public interest in green housing. Therefore, this study analyzes Willingness to Pay (WTP) as an indicator of value perception and commitment to sustainable architecture. A qualitative descriptive approach with bivariate open coding analysis was applied, utilizing data from online questionnaires with snowball sampling. Findings identify six key factors influencing WTP, with financial behavior as the dominant factor (52%), followed by environmental awareness, perceived benefits, innovation preference, education level, and long-term expectations. The results confirm that economic considerations play a crucial role in determining willingness to pay for green housing, that needs a balanced strategy between cost and benefits is essential to increase adoption of green buildings and support sustainable development.
Co-Authors Dewi Larasati, Dewi Hanson E Kusuma, Hanson E