Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Spirit Publik : Jurnal Administrasi Publik Jurnal Komunikasi Massa
Amal, Nora Nailul
Unknown Affiliation
Arts Humanities Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
EVALUASI TRANSPARANSI DAN AMANAH: TINJAUAN TERHADAP WEBSITE BADAN AMIL ZAKAT NASIONAL (BAZNAS) Ansoriyah, Faizatul; Widiyarta, Agus; Ibrahim, Ahmad Zubir; Amal, Nora Nailul
Spirit Publik: Jurnal Administrasi Publik Vol 18, No 2 (2023)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sp.v18i2.80136

Abstract

Transparansi dan amanah menjadi aspek penting yang harus diwujudkan oleh BAZNAS dalam melaksanakan fungsi pengelolaan zakat. Tujuan artikel ini adalah untuk mengevaluasi website Badan Amil Zakat Nasional (BAZNAS) ditinjau dari perspektif transparansi dan amanah. Evaluasi dilakukan untuk menilai sejauhmana website BAZNAS sudah memenuhi indikator-indikator  penting dalam menyediakan informasi kepada Masyarakat. Analisis trasnparansi dilakukan dengan menganalisis ketersediaan informasi termasuk di dalamnya adalah laporan keuangan, program dan juga target penerima zakat. Analisis terhadap amanah dilakukan dengan melihat ketersediaan informasi yang membedakan penyaluran zakat dengan sumber dana lainnya. Hasil evaluasi zakat menunjukkan bahwa  aspek keterbukaan baik dalam informasi keuangan maupun penerima manfaat sudah disediakan, namun perlu untuk meningkatkan detail profil mustahik dan daerah penerima manfaat. Di sisi amanah meskipun sebagian besar website sudah memenuhi indikator amanah, namun perlu memberikan informasi terpisah terkait program yang berasal dari sumber dana zakat dan non zakat.
Studi Kasus Penggunaan Akun Instagram @life.at.prospect dalam Meningkatkan Internal Branding dan Employee Engagement Rachman, Hana Dhia Khoirunnisa; Amal, Nora Nailul
Jurnal Komunikasi Massa Vol 18, No 2 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 2 Desember 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i2.115341

Abstract

This study examines the role of the Instagram account @life.at.prospect as an internal communication medium at Prospect Institute in strengthening internal branding and enhancing employee engagement. The account functions not only as a documentation platform but also as an informal communication channel that displays workplace dynamics, shared values, and a humanistic organizational culture. Through this platform, employees can access information, recall work experiences, and build closer social relationships with colleagues and the organization. This research employed a qualitative descriptive method with a case study approach (Yin, 2018). The informants were selected using a purposive sampling technique, considering that not all individuals within the Prospect Institute are directly involved with the @life.at.prospect account. Data were collected through in-depth interviews with eight informants—seven employees and one account manager—complemented by observation and content documentation. The data were analyzed using the interactive analysis model of Miles and Huberman (1984), including data collection, reduction, presentation, and conclusion drawing. The findings reveal that @life.at.prospect serves three main functions: as a documentation medium, an informal communication channel, and a platform for strengthening social relationships. These functions support the internal branding process by representing the organization’s authentic and collaborative values while increasing employee engagement through emotional, cognitive, and behavioral involvement.
Persepsi Terhadap Iklan Youtube Pada Kalangan Mahasiswa Oktavia, Roy Poernomo Saputra; Amal, Nora Nailul
Jurnal Komunikasi Massa Vol 17, No 2 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 2 Desember 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i2.95626

Abstract

This study is entitled PERCEPTION ON YOUTUBE ADVERTISING FROM UNIVERSITY’S STUDENT (Qualitative Study on YouTube Ad’s Value from UNS’ student). This study aims to find out how the perceptions of students on YouTube advertisements are also used as research objects and what attributes appear in the formation of advertising values and their relationship in shaping consumer purchasing intention. This study used descriptive qualitative method. Theories that are considered relevant to this research are New Media, YouTube, Advertising, Perception, University Students. The sampling technique is using Purposive Sampling from university students that are in accordance with the criteria of the researcher in determining prospective informants. Data collecting techniques were carried out by the method of focus group discussion (FGD) and documentation. The validity of the data are tested using triangulation techniques by data and theory. Data analysis techniques used interactive analysis from Miles and Hubberman which included data collecting, data reduction, data presentation, and conclusion drawing. From the research, attributes of pre-roll advertising like the value of humor, moral values, narrative/storytelling, motion graphics, easy-to-remember jingles, and sales promotions are proved to form positive advertising values. However, only sales promotions that explicitly have a direct relationship in shaping consumer purchasing intention. As for negative ad value forming attributes, namely mid-roll ads, monotonous advertisements, badly-edited ads, annoying advertisements, inappropriate advertisements , and ads with bad jingles. All negative attributes can play a role in shaping skipping behavior and anti-advertising behavior.
Model Strategi Komunikasi Public Relation (Studi Kasus Travelxism pada Program Edu Trava dalam Implementasi Sustainable Tourism di Provinsi Daerah Istimewa Yogyakarta) Putra, Naufal Ryanda; Amal, Nora Nailul
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.107000

Abstract

This study aims to analyze the public relations communication strategy model implemented by Travelxism through the Edu Trava program as part of its effort to promote sustainable tourism in the Special Region of Yogyakarta. Edu Trava is an educational initiative that combines training and hands-on field practice, focusing on community empowerment and environmental conservation. Using a descriptive qualitative approach with a case study method, data were collected through in-depth interviews with internal representatives of Travelxism, village tourism partners, and program participants. The findings indicate that the two-way symmetrical communication model is the dominant approach used by Travelxism to build effective relationships with stakeholders, while other models such as public information, publicity, and two-way asymmetrical also play supportive roles. The communication strategies were also analyzed using Hafied Cangara’s five-step communication planning framework, which includes research, planning, implementation, evaluation, and reporting. The results show that program success is not only determined by the message and media used but also by emotional closeness, community engagement, and the sustainability of actions after the program ends. In conclusion, the public relations communication strategy applied by Travelxism through Edu Trava contributes to building a positive destination image, enhancing stakeholder capacity, and strengthening commitment to environmental and social sustainability. These findings can serve as a reference for sustainable communication practices in the tourism sector.
Co-Authors Ansoriyah, Faizatul Ibrahim, Ahmad Zubir Oktavia, Roy Poernomo Saputra Putra, Naufal Ryanda Rachman, Hana Dhia Khoirunnisa Widiyarta, Agus