<![CDATA[Factors Influencing the Adoption Level of Dragon Fruit (Hylocereus sp.) Agribusiness on Peatland in Kalampangan Village, Palangka Raya City. Many studies have examined dragon fruit; however, research focusing specifically on its cultivation within peatland ecosystems remains limited, presenting several gaps. Previous studies have also produced inconsistent findings regarding the factors that influence agribusiness adoption, indicating the need for further investigation to gain a deeper understanding of the determinants driving farmers’ adoption of dragon fruit innovations in peatland environments. This study aims to classify and analyze the influence of farmer accessibility, farmer attitudes, motivation, self-efficacy, and the role of agricultural extension workers on the adoption level of dragon fruit agribusiness in peatland areas of Kalampangan Village, Sebangau Sub-district, Palangka Raya City. The research site was selected purposively due to the presence of farmers actively engaged in dragon fruit agribusiness systems. Respondents were randomly selected, comprising 60 farmers. Data were analyzed using multiple linear regression and descriptive statistical methods. The findings revealed that farmer accessibility, motivation, self-efficacy, and the role of extension workers were categorized as very high. In contrast, farmers’ attitudes and adoption levels fell into the high category. Furthermore, the results of the multiple regression analysis indicated that farmer accessibility, self-efficacy, and the role of agricultural extension workers had a significant influence on the adoption of agribusiness system innovations. Meanwhile, the attitudes and motivation of farmers were found to have no significant effect.]]>
