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All Journal Journal of Social Sciences and Technology for Community Service Journal of Marketing and Technology Management (JMTM)
Princhita Nabila Maram Pahlawan
Universitas Pembangunan Nasional "Veteran" Jakarta
Humanities Computer Science & IT Engineering Languange, Linguistic, Communication & Media Library & Information Science

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Strategic Integration of Customer Relationship Management Across Entrepreneurship, Marketing, and Human Resource Management: A PRISMA-Based Systematic Literature Review Princhita Nabila Maram Pahlawan; Nurendah Shinta Rachmawati; Dea Delia Lestari; Risty Rahma Dafina; Ratna Arista Dewi
Journal Of Marketing and Technology Management Vol. 1 No. 2 (2025): Desember
Publisher : MINOVa Ditria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66016/jmtm.v1i2.16

Abstract

The rapid shift toward a Total Experience strategy in the 2025 digital landscape has repositioned Customer Relationship Management as a core organizational infrastructure. This research evaluated how managerial adoption served as a strategic integration between advanced Artificial Intelligence (AI) capabilities and leadership readiness by synchronizing marketing, entrepreneurship, and human resource management. A systematic literature review was performed using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) 2020 guideline, which involved an in-depth analysis of sixteen selected articles from high-impact databases. The results indicated that effective management of customer-centric data significantly predicted long-term scalability and reduced customer acquisition costs by approximately 22%. Furthermore, the integration of internal relationship management practices was shown to increase employee engagement scores by fifteen points. It was concluded that Customer Relationship Management is a vital mechanism for agile pivoting and opportunity recognition across all organizational domains. This study recommended that leaders prioritize cultural synergy and digital literacy over mere technology procurement to navigate evolving privacy mandates effectively. These findings also suggested that the realization of technical potential remained a byproduct of human-centric factors and managerial foresight.
Pengembangan Bisnis Umkm Melalui Pelatihan dan Pendampingan Pemasaran Digital Satria Bangsawan; Mahrinasari MS; Angga Febrian; Gigih Forda Nama; Khashia Nadia Putri Pramudiyanto; Princhita Nabila Maram Pahlawan
Journal Social Science And Technology For Community Service Vol. 6 No. 2 (2025): Volume 6, Nomor 2, September 2025
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v6i2.750

Abstract

Kegiatan pengabdian kepada masyarakat bertema Pengembangan Bisnis UMKM melalui Pelatihan dan Pendampingan Pemasaran Digital dilaksanakan di Desa Wisata Pulau Legundi, Kabupaten Pesawaran, dengan tujuan utama meningkatkan kapasitas pelaku UMKM dalam memanfaatkan teknologi digital untuk memperluas jangkauan pemasaran dan meningkatkan daya saing produk lokal. Target khusus kegiatan ini meliputi peningkatan pemahaman pelaku UMKM tentang strategi digital marketing, peningkatan keterampilan dalam pembuatan konten promosi (foto produk, caption menarik), serta kemampuan mengelola media sosial dan platform marketplace secara mandiri. Kegiatan dilaksanakan melalui metode pelatihan langsung berupa sesi materi, praktik, dan studi kasus, serta pendampingan intensif untuk membantu peserta menerapkan langsung ilmu yang diperoleh ke dalam usaha mereka. Sasaran kegiatan adalah 20 pelaku UMKM yang tersebar di Pulau Legundi, dengan lokasi pelaksanaan terpusat di balai desa dan beberapa lokasi usaha mitra. Mitra pengabdian yaitu aparatur desa, pelaku UMKM dan komunitas wisata lokal. Hasil yang diharapkan dari kegiatan ini antara lain meningkatnya literasi digital para pelaku UMKM, terbentuknya akun media sosial usaha yang aktif dan dikelola secara profesional, terciptanya materi promosi visual produk yang menarik, serta meningkatnya eksposur dan potensi penjualan produk lokal Pulau Legundi di pasar digital.
Co-Authors Angga Febrian Dea Delia Lestari Gigih Forda Nama Khashia Nadia Putri Pramudiyanto Mahrinasari MS Nurendah Shinta Rachmawati Ratna Arista Dewi Risty Rahma Dafina Satria Bangsawan