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All Journal Jurnal EMT KITA Indonesian Journal of Innovation Multidisipliner Research
Teguh Heri Widodo
Sekolah Tinggi Ilmu Administrasi YPPT Priatim Tasikmalaya
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Penggunaan Qris Terhadap Keputusan Pembelian Generasi Z Di Kopilogi Tasikmalaya Henry Irawan; Rudi Setiawan; Teguh Heri Widodo
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 2 (2026): April - Juni
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i2.877

Abstract

Perkembangan teknologi digital mendorong perubahan sistem pembayaran dari transaksi tunai menuju non-tunai. Salah satu inovasi pembayaran digital yang berkembang di Indonesia adalah Quick Response Code Indonesian Standard (QRIS). Penggunaan QRIS dinilai mampu memberikan kemudahan dan kepraktisan dalam proses transaksi sehingga dapat memengaruhi keputusan pembelian konsumen, khususnya Generasi Z. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan QRIS terhadap keputusan pembelian Generasi Z di Kopilogi Tasikmalaya. Metode penelitian yang digunakan adalah asosiatif kausal dengan pendekatan kuantitatif. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 95 orang. Teknik pengumpulan data dilakukan melalui studi kepustakaan dan penyebaran kuesioner. Analisis data menggunakan regresi linear sederhana, uji t, dan koefisien determinasi dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa penggunaan QRIS berpengaruh positif dan signifikan terhadap keputusan pembelian Generasi Z di Kopilogi Tasikmalaya. Hal tersebut dibuktikan dengan nilai t hitung sebesar 4,970 lebih besar dibandingkan t tabel sebesar 1,986 dengan tingkat signifikansi 0,000 < 0,05. Nilai koefisien determinasi sebesar 0,210 menunjukkan bahwa penggunaan QRIS memberikan pengaruh sebesar 21% terhadap keputusan pembelian. Dengan demikian, semakin tinggi tingkat kemudahan penggunaan QRIS, maka semakin meningkat keputusan pembelian Generasi Z.
Pengaruh Store Atmosphere terhadap Kepuasan Konsumen di Mal Plaza Asia Tasikmalaya Dwi Ajeng Rahayu; Iis Miati; Teguh Heri Widodo
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.7003

Abstract

Current consumer behavior shows that shopping activities are no longer solely focused on fulfilling needs, but are also related to the experiences consumers gain while being in a particular place. This condition requires shopping center managers to create an atmosphere that supports visitors’ comfort and attractiveness. This study aims to examine the influence of store atmosphere on consumer satisfaction at Mal Plaza Asia Tasikmalaya and to identify the most dominant dimensions. This study employed a quantitative approach through a survey distributed to 100 respondents selected using incidental sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression analysis. The results showed that store atmosphere had a positive and significant influence on consumer satisfaction, with a contribution of 81.8% to the variation in consumer satisfaction. The external and general interior dimensions contributed more dominantly than the other dimensions in shaping consumer satisfaction. These findings confirm that store atmosphere plays a strong role in increasing consumer satisfaction, so atmosphere and environmental conditions should become major considerations in shopping center management strategies.
Co-Authors Dwi Ajeng Rahayu Henry Irawan Iis Miati Rudi Setiawan