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All Journal Warta Pariwisata International Journal on Hindu Culture
Ahmad Ghazy Dananjaya
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Social Sciences Transportation

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PRESERVATION OF ORNAMENTATION AND SPATIAL SANCTITY AS DETERMINANTS OF DESTINATION VISUAL IDENTITY HERITAGE TEMPLE IN LOMBOK Ahmad Ghazy Dananjaya
INTERNATIONAL JOURNAL ON HINDU CULTURE Vol. 4 No. 01 (2026)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

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Abstract

This study aims to quantitatively analyze the influence of architectural ornamentation and spatial sanctity on the visual identity of cultural tourism destinations in West Nusa Tenggara (NTB), Indonesia. The research locus encompasses four pivotal heritage sites: Pura Lingsar, Pura Batu Bolong, Pura Suranadi, and Pura Gunung Pengsong. This research employs a quantitative approach with an explanatory survey design. Primary data were collected from 200 respondents (tourists) using a structured questionnaire with a 7-point Likert scale. The sampling technique used was purposive sampling. Data analysis was performed using Multiple Linear Regression and Classical Assumption Tests via SPSS to test the hypotheses. The statistical results demonstrate that both architectural ornamentation and spatial sanctity have a positive and significant effect on the destination's visual identity, both partially and simultaneously (R2 > 0.6). The study empirically proves that strict adherence to sacred zoning rules (Tri Mandala) significantly enhances, rather than diminishes, the destination's visual appeal and branding. This study provides empirical evidence linking theological spatial concepts directly to destination marketing metrics in non-Balinese Hindu heritage sites, filling a gap in the quantitative literature on spiritual tourism.
IMPLEMENTASI KONSEP SLOW TOURISM DALAM MEMBANGUN CITRA DESTINASI WISATA PENYANGGA DI PROVINSI ACEH Ahmad Ghazy Dananjaya
Warta Pariwisata Vol 24 No 1 (2026):
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/wpar.2026.24.1.06

Abstract

Penelitian ini menelusuri bagaimana pesona alam dan interaksi hangat dengan warga lokal mampu membentuk citra positif pariwisata Aceh melalui pendekatan Slow Tourism. Melalui survei kepada 200 wisatawan dan wawancara mendalam dengan tokoh masyarakat, ditemukan sebuah fakta yang menarik: keramahan penduduk lokal yang berakar pada budaya Peumulia Jamee ternyata meninggalkan kesan yang jauh lebih mendalam di hati wisatawan dibandingkan keindahan bentang alamnya semata. Temuan ini menegaskan bahwa "jiwa" dari pariwisata Aceh sesungguhnya terletak pada kehangatan manusianya. Konsep Slow Tourism terbukti sangat selaras dengan nilai-nilai syariat Islam yang mengedepankan adab dan ketenangan. Oleh karena itu, penguatan kapasitas sumber daya manusia lokal sangat direkomendasikan sebagai kunci keberlanjutan destinasi wisata di Aceh.
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