Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Bratasena: Jurnal Pengabdian Kepada Masyarakat
Nazwa Aqila Nuraisyah
Universitas Palangka Raya

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Tourism Manager's Strategy in Creating Environmental Awareness for Visitors: Environmental Study of Kereng Bangkirai Pier Adis Extrada; Serniyati; Nazwa Aqila Nuraisyah; Saputra Adiwijaya; Muhammad Zusanri Batubara; Elia Damayanti
Bratasena: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2026): Bratasena: Jurnal Pengabdian Kepada Masyarakat (May 2026)
Publisher : PT Polstac Repositori Riset

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65974/bratasena.v1i2.101

Abstract

Background: This study aims to analyze tourism managers' strategies in creating environmental awareness for visitors through information board media at Kereng Bangkirai Pier. Environmental awareness is an important aspect in sustainable tourism management, but there are still problems related to the lack of optimal information media in increasing visitor awareness. Contribution: Using the theory of Stimulus-Organism-Response (SOR), this study examines how the stimulus components (visual quality, ease of information, board design), organism components (emotions, expectations, perception of professionalism), and response components (area exploration, duration of visit, recommendations) affect the environmental awareness of visitors. Method. The research method uses a qualitative approach with in-depth interview techniques with tour managers and visitors. Results: The results of the study show that strategic, informative, and visually appealing information board media can significantly increase visitors' environmental awareness. This research makes a practical contribution for tourism managers in optimizing environmental communication strategies through effective information media.
Co-Authors Adis Extrada Elia Damayanti Muhammad Zusanri Batubara Saputra Adiwijaya Serniyati