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All Journal International Conference on Economics, Management, Business, and Accounting
Kristiningsih
Wijaya Kusuma University, Dukuh Kupang XXV

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The Influence of Perceived Value Dimensions on Customer Satisfaction in Using Garmin Smartwatches Steffania Alodia; Kristiningsih
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22638

Abstract

The rapid development of technology makes human life easier and simpler. One example of technological development is the emergence of wearable technology such as smartwatches. This research was conducted to determine the influence of perceived value dimensions on customer satisfaction in using Garmin smartwatches. The number of samples used in this research was 50 respondents. The sampling technique used in this research is non-probability sampling with a purposive sampling method. The results of this research state that emotional value has a significant effect on customer satisfaction. Meanwhile, performance value, price value, and social value do not have a significant effect on customer satisfaction. The implications of this research are useful for companies to implement strategies to create customer satisfaction.
The Influence of Electronic Word of Mouth and Celebrity Endorsers on Purchase Intention with Personality as a Moderating Variable in the Shopee Marketplace Steffiani Alodia; Kristiningsih
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22639

Abstract

The presence of internet technology has brought several changes to human life, especially in business environment. Currently, many people have online business through marketplaces. This change has an impact on consumer behavior, namely the tendency to shop by online. This research was conducted to test the influence of electronic word of mouth and celebrity endorsers on purchase intention with personality as a moderating variable in the Shopee marketplace. The sample in this study consisted of 100 respondents taken using non probability sampling techniques with a purposive sampling method. The results of this research state that electronic word of mouth has a significant positive effect on purchase intention and personality moderates the effect of electronic word of mouth on purchase intention. Meanwhile, celebrity endorsers does not have a significant effect on purchase intention and personality does not moderate the influence of celebrity endorsers on purchase intention. The implications of this research are useful for marketplaces in implementing strategies to create purchase intention.
Co-Authors Steffania Alodia Steffiani Alodia