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Mengungkap Xenoglosofilia pada Daftar Menu Kafe sebagai Ancaman terhadap Pergeseran Bahasa Indonesia Leonita Leonita; Itaristanti Itaristanti; Veni Nurpadillah; Winci Firdaus
Ranah: Jurnal Kajian Bahasa Vol 15, No 1 (2026): Ranah: jurnal Kajian Bahasa
Publisher : Badan Pengembangan dan Pembinaan Bahasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/rnh.v15i1.7352

Abstract

Xenomania arose because of people's desire to use foreign languages instead of Indonesian because foreign languages seemed more attractive. This study aims to describe the form and meaning as well as the factors of using xenomania on the list of café menus in Cirebon City. This research is a descriptive qualitative research with a research method using a translational matching method, and a data collection technique using listening, proficiency and documentation techniques. The source of data for this study is a list of café menus on Jalan Perjuangan, Cirebon City, with data in the form of menu names. The results of this study show that the existence of xenomania is as many as 162 out of 224 menu names or around 72.32% use foreign terms. Only 62 of them use Indonesian. This study highlights the threat to the shift in Indonesian language in food terms on menu lists caused by xenomania. The occurrence of xenomania in the menu list emphasizes the importance of awareness of the Indonesian language as stated in Permendikdasmen No. 2 of 2025 Abstrak Xenomania muncul karena keinginan masyarakat dalam menggunakan bahasa asing dibandingkan bahasa Indonesia disebabkan bahasa asing terkesan lebih menarik. Penelitian ini bertujuan untuk mendeskripsikan bentuk serta faktor pengunaan xenomania pada daftar menu kafe di Kota Cirebon. Penelitian ini merupakan penelitian kualitatif deskriptif dengan metode penelitian menggunakan metode padan translasional. Teknik pengumpulan data penelitian ini menggunakan teknik simak bebas libat cakap, cakap semuka dan dokumentasi. Sumber data penelitian ini adalah daftar menu kafe di Jalan Perjuangan Kota Cirebon, dengan data berupa nama-nama menunya. Hasil penelitian ini menunjukkan bahwa adanya xenomania yakni sebanyak 162 dari 224 nama menu atau sekitar 72.32% menggunakan istilah asing. Hanya 62 diantaranya yang menggunakan Bahasa Indonesia. Penelitian ini menyoroti ancaman terhadap pergeseran bahasa Indonesia dalam istilah makanan pada daftar menu yang ditimbulkan oleh xenomania. Terjadinya xenomania dalam daftar menu, menekankan pentingnya kesadaran berbahasa Indonesia sesuai yang tercantum dalam Permendikdasmen No. 2 Tahun 2025
Pengaruh Harga dan Ulasan Produk Terhadap Keputusan Pembelian Konsumen pada Marketplace Shopee Studi Kasus Masyarakat Kota Jambi Joselyn Eprilya; Agnes Clarissa; Leonita Leonita; Yossinomita Yossinomita
Prosiding Seminar Nasional Ilmu Teknik Vol. 2 No. 2 (2025): Desember: Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v2i2.117

Abstract

This research aims to examine how prices and reviews influence consumers 'purchasing decisions on the Shopee platform in Jambi City. The rapid development of e-commerce has encouraged consumers to be more careful and discerning when selecting products, making price and product reviews important considerations in buying decisions. This study employed a quantitative approach via a survey method for data collection. The questionnaires were distributed online and successfully gathered responses from active Shopee users in Jambi City. Purposive sampling was employed to make sure that respondents met research criteria. The information gathered underwent analysis using IBM SPSS Statistics 27, which involved conducting assessments of validity, reliability, and classical assumptions, and multiple regression tests to see the impact of each variable on buying decisions. The study revealed that product price and reviews hold an important and relevant impact on consumer buying decisions. This research indicates that the more competitive the price and the better the quality, the bigger the possibility of customers buying products on Shopee.