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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) International Journal of Community Service
Ganjar Mohamad Disastra
Telkom University, Bandung, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Faktor Pembentuk Kepercayaan dan Keputusan Pembelian di Pasar Digital Indonesia: Analisis Peran Social Proof dan Keamanan Data Dwitya Dimas Pramudya; Ganjar Mohamad Disastra; Leni Cahyani
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 5 (2026): Jurnal Ilmu Manajemen Terapan (Mei - Juni 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i5.8253

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Social Proof dan Keamanan Data terhadap Keputusan Pembelian Konsumen pada platform e-commerce di Indonesia, yang dimediasi oleh Kepercayaan (trust). Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling (SEM) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa Keamanan Data berpengaruh signifikan terhadap Kepercayaan (β=0,590; p<0,05) dan Keputusan Pembelian Konsumen  (β=0,286; p<0,05). Sementara itu, Social Proof berpengaruh signifikan terhadap Kepercayaan (β=0,194; p<0,05), namun tidak berpengaruh signifikan terhadap Keputusan Pembelian (β=0,053; p>0,05). Adapun peran mediasi Kepercayaan adalah signifikan pada hubungan antara Keamanan Data dan Keputusan Pembelian, namun tidak signifikan pada hubungan antara Social Proof dan Keputusan Pembelian Konsumen. Secara teoretis, penelitian ini memberikan kontribusi penting pada literatur perilaku konsumen digital dengan memperluas model kepercayaan, di mana Keamanan Data dan Social Proof merupakan anteseden yang bergantung pada Kepercayaan dalam membentuk Keputusan Pembelian Konsumen, pada platform e-commerce di Indonesia. Secara praktis, hasil penelitian ini menyarankan bagi pelaku e-commerce untuk memprioritaskan penguatan infrastruktur keamanan data sebagai fondasi utama dalam membangun kepercayaan, disamping mengelola bukti sosial secara autentik untuk meningkatkan kredibilitas platform.
Utilizing Animated Video to Improve Public Information Dissemination in Pangandaran Regency vany octaviany; Liestyowati; Ganjar Mohamad Disastra; Neng Ratna; Ekin Surbekti
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.1013

Abstract

Pangandaran Regency is one of the leading tourism destinations in West Java that requires strengthened public communication, particularly in delivering environmental cleanliness education to stakeholders. Conventional media remains less effective in reaching all segments of society, creating the need for more innovative communication media. This community service activity was carried out in collaboration with the Office of Communication, Informatics, Statistics, and Encryption (Diskominfo) of Pangandaran Regency by utilizing animated video as a medium for delivering public information regarding the importance of maintaining cleanliness in tourism destination areas. The implementation method consisted of a needs survey and discussion, concept and script development, animated video production, dissemination through government digital channels and social media, as well as evaluation of the effectiveness of the developed media. The results of the activity indicate that animated video is able to deliver cleanliness-related messages in a more engaging, understandable, and interactive way compared to conventional media. This medium not only functions as a tool for delivering information but also serves as a means to build awareness and increase the participation of tourism actors, such as hotel managers, restaurant owners, traders, tour guides, and tourists themselves, in maintaining cleanliness and the sustainability of the tourism environment.
Co-Authors Dwitya Dimas Pramudya Ekin Surbekti Leni Cahyani Liestyowati Neng Ratna vany octaviany