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All Journal Albayan : Journal of Islam and Muslim Societies Journal of Golden Generation Economic
Nur Afrija Putri
Universitas Islam Negeri Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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E-Commerce sebagai strategi peningkatan penjualan UMKM Zultoni Lubis; Nauval Azmi Siregar; Abisali NST; Nurul Meccah Barus; Anggina Rizky Fadla Wardani; Nur Afrija Putri; Alaydrus Albuchori Ritonga; Achmad Farraj Rabbani; Nurhalima Rambe; Alfian Fauzi Priambodo; Aulia Khairuddin Limbong; Ahmad Kurniawan Tumanggor; Ummi Fahrizka Piliang
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember 2025 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i1.303

Abstract

Perkembangan teknologi digital telah mendorong perubahan pola pemasaran dan penjualan pada sektor usaha mikro, kecil, dan menengah (UMKM) di Indonesia. Meskipun demikian, tidak seluruh pelaku UMKM mampu beradaptasi secara optimal dalam memanfaatkan e-commerce sebagai strategi pemasaran. Penelitian ini bertujuan untuk menganalisis peran e-commerce sebagai strategi peningkatan penjualan UMKM di Indonesia pada era modern. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi terhadap pelaku UMKM yang memanfaatkan platform e-commerce dalam kegiatan usahanya. Hasil penelitian menunjukkan bahwa pemanfaatan e-commerce memberikan kontribusi positif terhadap peningkatan pendapatan UMKM, terutama melalui perluasan jangkauan pasar, kemudahan proses transaksi, serta efisiensi biaya pemasaran. Temuan ini menunjukkan bahwa e-commerce tidak hanya berfungsi sebagai media penjualan, tetapi juga sebagai strategi adaptif yang relevan bagi keberlangsungan UMKM dalam menghadapi persaingan ekonomi digital. Dengan demikian, kemampuan pelaku UMKM dalam mengadopsi dan mengelola e-commerce menjadi faktor penting dalam meningkatkan daya saing dan penjualan usaha.
Musyawarah Sebagai Prinsip Politik Islam Dalam Pengambilan Keputusan Nur Afrija Putri; Zurah Aisyiah Sifa; Anggina Rizky Fadla Wardani; Nurhalima Rambe; Ummi fahrizka piliang
Albayan Journal of Islam and Muslim Societies Vol. 1 No. 01 (2025): Spesial Edition: Islam, Law and Constituanality
Publisher : Albayan Journal of Islam and Muslim Societies

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Abstract

Musyawarah (consultation) constitutes one of the fundamental principles of governance in Islamic political thought and serves as an essential mechanism for realizing justice, participation, and collective responsibility in public affairs. This study aims to examine the concept of musyawarah from the perspective of Islamic constitutional law, including its normative foundations, historical development, and relevance within contemporary political systems. The research employs a normative legal method using conceptual, historical, and doctrinal approaches. Primary sources consist of Qur’anic verses, prophetic traditions, and classical Islamic political thought, while secondary sources include scholarly literature on Islamic constitutional law and political theory. The findings demonstrate that musyawarah is not merely a procedural mechanism for decision-making but also represents an ethical and constitutional principle rooted in the values of equality, justice, accountability, and public participation. Historically, the practice of musyawarah was prominently implemented during the era of the Rightly Guided Caliphs (Khulafā’ al-Rāshidūn), reflecting a governance model based on collective deliberation and public consultation. Furthermore, the study reveals that although musyawarah and modern democracy originate from different philosophical foundations, both share common principles concerning participation, representation, and accountability in governance. In the Indonesian context, musyawarah possesses strategic significance as a bridge between Islamic political values and the constitutional principles embodied in Pancasila and democratic governance. Therefore, revitalizing musyawarah within contemporary political institutions can contribute to strengthening democratic quality, promoting inclusive decision-making, and fostering good governance in Muslim-majority societies.
Co-Authors Abisali NST Achmad Farraj Rabbani Ahmad Kurniawan Tumanggor Alaydrus Albuchori Ritonga Alfian Fauzi Priambodo Anggina Rizky Fadla Wardani Aulia Khairuddin Limbong Nauval Azmi Siregar Nurhalima Rambe Nurul Meccah Barus Ummi Fahrizka Piliang Zultoni Lubis Zurah Aisyiah Sifa