Claim Missing Document
Check
Articles

Found 3 Documents
Search

Makna Transparansi dan Amanah bagi Loyalitas Pelanggan: Studi Kualitatif di Bank Syariah Indonesia di Medan Anggi Zahara Tarigan; Salsa Nabila; Zilla Fhadia; Abdul Rahman Sofyan
Journal of Golden Generation Economic Vol. 1 No. 2 (2025): Desember : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i1.351

Abstract

Penelitian ini bertujuan untuk memahami makna transparansi dan amanah dalam membangun loyalitas nasabah di Bank Syariah Indonesia (BSI) Kota Medan. Dalam konteks perbankan syariah, transparansi bukan hanya sekadar keterbukaan informasi keuangan, tetapi juga mencerminkan sikap jujur, adil, dan bertanggung jawab terhadap nasabah. Sedangkan amanah berarti kemampuan bank dalam menjaga kepercayaan serta menunaikan tanggung jawabnya sesuai prinsip Islam. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur. Data diperoleh dari berbagai jurnal ilmiah, buku, dan laporan resmi yang relevan. Hasil penelitian menunjukkan bahwa transparansi dan amanah menjadi dasar terbentuknya loyalitas nasabah, karena kedua nilai ini menumbuhkan rasa percaya, kenyamanan, dan kedekatan emosional antara bank dan nasabah. Selain itu, penelitian ini menemukan adanya kesenjangan penelitian sebelumnya yang masih sedikit menyoroti aspek nilai-nilai etika Islam seperti amanah dan transparansi sebagai faktor pembentuk loyalitas nasabah.
Pemanfaatan Media Sosial Sebagai Strategi E-Bisnis Dalam Meningkatakan Penjualan Kopi Kenangan Hewa Angriani Saragih; Alda Widyana; Anggi Zahara Tarigan; Khairunnisa Salsabila; Nurbaiti Nurbaiti
Journal of Student Development Information System (JoSDIS) Vol 6, No 1: JoSDIS | Januari 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i1.8849

Abstract

This study aims to analyze the utilization of social media as an e-business strategy to increase sales at Kopi Kenangan. The research employs a descriptive qualitative method through observation, interviews, and documentation. Interviews were conducted with a staff member at the Kopi Kenangan outlet on Jalan Pancing, Medan, as well as several active consumers as primary data sources. The findings indicate that social media functions mainly as a tool for information dissemination and branding rather than a primary driver of sales. The uploaded content tends to be informative and lacks interactivity, resulting in weak consumer engagement. Consumers more frequently learn about promotions through in-store banners or the application, while purchase decisions are influenced by personal needs, strategic store location, and direct in-store experience. This study recommends optimizing interactive content, visual storytelling, and digital collaborations to enhance the effectiveness of e-business strategies.
Penguatan Moderasi Beragama dan Budi Daya Bunga melalui Kegiatan KKN di Desa Daulu, Kecamatan Berastagi, Kabupaten Karo Maulana Andi Surya; Anggi Zahara Tarigan; Dina Nur Hikmah Nasution; Erdinda Vemila Ananta Nasution; Nur Fadhilah
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 5 No. 3 (2026): Oktober: Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Politeknik Pratama Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v5i3.7971

Abstract

Community service activities through the Community Service Program (KKN) provide opportunities for university students to participate directly in solving social and community development issues. This article discusses the implementation of KKN activities in Daulu Village, Berastagi District, Karo Regency, focusing on strengthening religious moderation and flower cultivation. The activities were designed to encourage social harmony, mutual respect, community participation, and environmental awareness while also introducing flower cultivation as a potential activity that can support the local economy. The implementation used a descriptive qualitative approach through observation, participation, informal discussions, and documentation during the KKN activities. The results indicate that religious moderation activities can be strengthened through social interaction, cooperation, mutual respect, and activities involving community members regardless of differences. Meanwhile, flower cultivation activities encouraged community participation in utilizing the surrounding environment and introduced opportunities for productive activities based on local potential. The combination of religious, social, environmental, and economic activities shows that KKN can serve as a means of community empowerment that is not limited to one sector. These activities are expected to provide an initial foundation for sustainable community participation and encourage the continuation of similar programs after the KKN period ends.