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All Journal Karimiyah: Journal of Islamic Literature and Muslim Society
Moh Ali
Institut Agama Islam Banten, Serang, Indonesia

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TRENDS AND DEVELOPMENT OF ISLAMIC DA’WAH RESEARCH IN DIGITAL MEDIA: A BIBLIOMETRIC ANALYSIS (2016–2023) Moh Ali; Burhan Burhan
Karimiyah: Journal of Islamic Literature and Muslim Society Vol. 5 No. 1 (2025): Karimiyah: Journal of Islamic Literature and Muslim Society
Publisher : Universitas Islam Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59623/nc13tn24

Abstract

The rapid digitalization of communication channels has fundamentally reshaped the landscape of Islamic da’wah, transforming how Islamic teachings are disseminated, received, and negotiated in the contemporary world. This study presents a comprehensive bibliometric analysis of scholarly literature on Islamic da’wah research in digital media published between 2016 and 2023. Drawing on 152 peer-reviewed articles retrieved from Scopus, Web of Science, and Google Scholar databases, this study employs VOSviewer and Bibliometrix R-package to map intellectual structures, publication trends, keyword co-occurrences, and collaborative networks within this emerging field. Findings reveal a remarkable 1,075% increase in annual publication output over the study period, with accelerated growth particularly evident from 2020 onward—coinciding with global pandemic-induced digital migration. Six principal thematic clusters were identified: (1) platform-specific da’wah practices (YouTube, Instagram, TikTok); (2) digital religious authority and identity construction; (3) da’wah communication strategies; (4) Islamic education and digital literacy; (5) ethics, religious moderation, and social inclusion; and (6) bibliometric and scientometric meta-analyses of the da’wah field. Indonesia emerges as the dominant contributor, accounting for 61.2% of all publications, followed by Malaysia and Saudi Arabia. The analysis further identifies critical research gaps, including underexplored topics such as artificial intelligence-mediated da’wah, algorithmic influence on Islamic narrative formation, and cross-cultural reception studies. This study offers a robust intellectual map of the field and provides evidence-based direction for future scholars, policymakers, and Islamic communication practitioners.
TIKTOK AND INSTAGRAM AS CONTEMPORARY MEDIA FOR ISLAMIC DA'WAH Iriswan Iriswan; Azman Ab Rahman; Moh Ali
Karimiyah: Journal of Islamic Literature and Muslim Society Vol. 5 No. 2 (2026): Karimiyah: Journal of Islamic Literature and Muslim Society
Publisher : Universitas Islam Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59623/7mt6mh84

Abstract

The rapid proliferation of social media platforms, particularly TikTok and Instagram, has fundamentally redefined the landscape of Islamic da'wah in the contemporary digital era. This study examines how Muslim preachers (da'i) strategically harness the affordances of these two platforms to disseminate Islamic teachings, cultivate religious communities, and adapt traditional preaching methods to algorithmically governed digital environments. Employing a systematic literature review methodology, this article synthesises findings from a corpus of recent empirical studies published between 2019 and 2025, with particular attention to works examining the Indonesian, Malaysian, Kazakhstani, Nigerian, and Bangladeshi contexts. The analysis reveals that TikTok's short-form video format and recommendation algorithm have created unprecedented opportunities for viral religious content, while Instagram's visual storytelling tools including Stories, Reels, and IGTV support a more sustained engagement with Islamic values and aesthetics. Both platforms, however, simultaneously introduce profound challenges: the commodification of religious authority, the risk of doctrinal distortion under the pressure of algorithmic optimisation, ethical tensions surrounding entertainment-oriented content, and the contested fragmentation of traditional scholarly legitimacy. This article further identifies key thematic trends including the emergence of digital da'i influencers, the construction of participatory Islamic communities online, the role of platforms in shaping moderate Islamic discourse for Generation Z, and the gendered dimensions of digital preaching. The study concludes that effective and ethically grounded digital da'wah requires a deliberate integration of Islamic communicative ethics with platform-specific content strategies, and that future research must more rigorously interrogate the algorithmic mediation of religious knowledge in Muslim-majority societies.
Co-Authors Azman Ab Rahman Burhan Burhan Iriswan Iriswan