<![CDATA[The rapid digitalization of communication channels has fundamentally reshaped the landscape of Islamic da’wah, transforming how Islamic teachings are disseminated, received, and negotiated in the contemporary world. This study presents a comprehensive bibliometric analysis of scholarly literature on Islamic da’wah research in digital media published between 2016 and 2023. Drawing on 152 peer-reviewed articles retrieved from Scopus, Web of Science, and Google Scholar databases, this study employs VOSviewer and Bibliometrix R-package to map intellectual structures, publication trends, keyword co-occurrences, and collaborative networks within this emerging field. Findings reveal a remarkable 1,075% increase in annual publication output over the study period, with accelerated growth particularly evident from 2020 onward—coinciding with global pandemic-induced digital migration. Six principal thematic clusters were identified: (1) platform-specific da’wah practices (YouTube, Instagram, TikTok); (2) digital religious authority and identity construction; (3) da’wah communication strategies; (4) Islamic education and digital literacy; (5) ethics, religious moderation, and social inclusion; and (6) bibliometric and scientometric meta-analyses of the da’wah field. Indonesia emerges as the dominant contributor, accounting for 61.2% of all publications, followed by Malaysia and Saudi Arabia. The analysis further identifies critical research gaps, including underexplored topics such as artificial intelligence-mediated da’wah, algorithmic influence on Islamic narrative formation, and cross-cultural reception studies. This study offers a robust intellectual map of the field and provides evidence-based direction for future scholars, policymakers, and Islamic communication practitioners.]]>
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