Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Media Riset Bisnis Manajemen Akuntansi
Rahmadanti Atha Yumna
Universitas Muhammadiyah Jakarta

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS STRATEGI SHOPEE SEBAGAI SALAH SATU MARKETPLACE TERBESAR Muhammad Fikra Ilyasa; Humaira Dhiya Wijayanti; Agnia Melani; Renata Aura Faatihah; Rahmadanti Atha Yumna
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 2 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i2.768

Abstract

In the era of online shopping, increasing internet usage has significantly influenced the development of the e-commerce industry in Indonesia. This study aims to determine the impact of e-commerce, particularly on the Shopee marketplace, the most popular buying and selling platform in Indonesia. The method used was a literature review, reviewing the results and opinions of several previous studies as a theoretical basis.The results indicate that Shopee has successfully become a major leader in the Indonesian e-commerce market. With the right strategy, Shopee has been able to build an image as the largest and most popular marketplace. Shopee focuses on customer satisfaction by providing quality products, secure transactions, and affordable prices. Shopee's success is not only due to public interest in online shopping but also to the company's efforts to provide the best shopping experience for its users.Kata Kunci: E-commerce, Shopee, Online Buying and Selling, Marketplace
Co-Authors Agnia Melani Humaira Dhiya Wijayanti Muhammad Fikra Ilyasa Renata Aura Faatihah