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All Journal Media Riset Bisnis Ekonomi Sains dan Terapan Media Resonansi Pengabdian Masyarakat
Alisa Sandrina Ramadhani
Universitas Islam Negeri Syarif Hidayatullah Jakarta
Computer Science & IT Economics, Econometrics & Finance Education Other

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PENDAMPINGAN SERTIFIKASI HALAL PADA UMKM C.DOFF COFFEE DI CIPUTAT, TANGERANG SELATAN Alisa Sandrina Ramadhani
Media Resonansi Pengabdian Masyarakat Vol 1, No 1 (2025): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrdimas.v1i1.224

Abstract

C.Doff Coffee is a coffee processing MSME located in Ciputat, South Tangerang. All coffee drink products produced are based on cold brew or brewing coffee powder with cold water. The most popular coffee drink product is classic milk coffee. Apart from that, there are several other types of coffee drink products such as original coffee and palm sugar milk coffee. C.Doff Coffee wants to make the coffee products it produces halal certified, in addition to serving contemporary and healthy coffee. The halal certification process for MSME C.Doff Coffee includes socialization, document preparation, verification and validation, and approval. Halal certification aims to ensure that products are free from contamination from non-halal ingredients in accordance with Islamic law. In order for the C.Doff Coffee MSME halal certification application to meet the self-declare halal certification criteria, the advice that can be given to the company is for C.Doff Coffee MSMEs to change the KBLI type to meet the self-declare halal certification criteria, or register for the regular halal certification program.Keywords: halal certification, coffee drinks, self-declaration certification, micro small and medium enterprises
PENETAPAN HARGA JUAL SEBAGAI STRATEGI PEMASARAN PRODUK BUNGA KAWAT BULU PADA UMKM MOYGIFT Alisa Sandrina Ramadhani; Liza Nora
Media Riset Bisnis Ekonomi Sains dan Terapan Vol 5, No 2 (2026): Media Riset Bisnis Ekonomi Sains dan Terapan
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbest.v5i2.1015

Abstract

This study aims to evaluate the selling price determination of pipe cleaner flower products at MoyGift MSME as part of its marketing strategy and business sustainability efforts. The study employed a qualitative approach using an evaluation research design. Primary data were collected through observation, documentation, and interviews with the business owner and production personnel. The findings indicate that production management encompasses production planning, production control, process improvement, and quality management. However, the determination of selling prices is still conducted in a relatively simple manner and does not fully incorporate all production cost components. Based on the simulation of cost of goods manufactured, the production cost was calculated at IDR 10,590 per unit. With a selling price of IDR 15,000 per unit, the business earns a profit of IDR 4,410, representing a profit margin of approximately 29%. The study recommends adopting a more comprehensive costing approach to ensure more accurate pricing decisions and enhance business competitiveness.Keywords: Selling Price, Cost of Goods Manufactured, Marketing Strategy, Production Management, MSMEs.
Co-Authors Nora, Liza