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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science MIX : Jurnal Ilmiah Manajemen Journal of Consumer Sciences JMM (Jurnal Masyarakat Mandiri) Sosio e-kons JABE (Journal of Applied Business and Economic) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Al-Kharaj: Journal of Islamic Economic and Business Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Business Review and Case Studies Jurnal Muhammadiyah Manajemen Bisnis (JMMB) International Journal of Economics, Business, and Entrepreneurship (IJEBE) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Procedia of Social Sciences and Humanities Amkop Management Accounting Review (AMAR) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Science and Education Research FORUM EKONOMI: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Nora, Liza
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH KUALITAS SEKOLAH DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA WORD OF MOUTH Wahyudi Wahyudi; Liza Nora
MIX: JURNAL ILMIAH MANAJEMEN Vol 7, No 3 (2017): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.779 KB)

Abstract

Abstract : This study aims to analyze whether there is a significant influence between school quality and price on customer satisfaction and its impact on word of mouth (Study on Ar-Rahman Islamic School). The research method used is quantitative with survey method. The population is all parents who send their children to school in ArRahman Islamic School which amounts to 400 people. The sample of the research was 200 people,the sample using probability sampling technique ie proportionate stratified random sampling. Data analysis technique with Stuctural Equation Model (SEM) method using AMOS 22.0. The result of the research indicate that there is direct influence and indirect influence, the direct influence consists of: (1) the quality of the school has no significant effect on the WOM, (2) the quality of the school has a significant effect on the consumer satisfaction, (3) the price has significant effect on WOM, (4) ) Price has a significant effect on customer satisfaction and (5) consumer satisfaction has a significant effect on WOM. While the indirect effect consists of: (1)the quality of schools significantly influence the WOM through consumer satisfaction and (2) the price significantly influence the WOM through customer satisfaction.Keywords : School Quality, Price, Consumer Satisfaction and Word of Mouth.
PERAN KEPUASAN KONSUMEN DALAM MENENTUKAN PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN Alivia Rajab; Liza Nora
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 2, No 2 (2021): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.2.2.73-84.

Abstract

This study aims to determine how much influence product quality has on consumer loyalty in Holland bakery in Jabodetabek with customer satisfaction as a mediating variable. The method used in this research is an associative quantitative method. The source of this research is using primary data and secondary data. The sample collection technique used was purposive sampling technique, with the number of samples tested was 196 respondents of Holland bakery consumers. The data collection technique is using a questionnaire distributed via Google Form to consumers who live in Jabodetabek. Methods of data analysis in this study using the Structural Equation Model (SEM), using the WarpPLS 7.0 approach. The results of this study indicate that product quality has a significant effect on consumer loyalty and product quality with customer satisfaction as a mediation which has a significant effect on customer loyalty. This means that the customer satisfaction variable is a partial mediation, which can affect directly or indirectly between the variable product quality and consumer loyalty, both with the presence of customer satisfaction as a mediation or not, product quality still affects consumer loyalty.Keywords: Product Quality, Customer Satisfaction, Consumer Loyalty
Pelatihan Desain Produk Daur Ulang Pada Komunitas Bank Sampah Peduli Lingkungan di Kelurahan Pancoran Mas Kota Depok Bambang Sutrisno; Liza Nora; Azimah Hanifah
BASKARA : Journal of Business and Entrepreneurship Vol 1, No 2 (2019): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.561 KB) | DOI: 10.54268/baskara.1.2.87-92

Abstract

Sampah telah menjadi masalah yang penting bagi masyarakat di perkotaan. Berbagai alternatif pengolahan sampah telah banyak ditawarkan, mulai dari proses pembakaran, composting, hingga daur ulang. Upaya-upaya pengelolaan sampah ini telah dilakukan oleh Komunitas Bank Sampah di Kelurahan Pancoran Mas Kota Depok. Beberapa ibu rumah tangga di wilayah ini telah berhasil memproduksi sampah menjadi produk daur ulang. Permasalahan yang ditemukan pada Komunitas Bank Sampah ini dalam membuat produk daur ulang adalah mereka membuat produk daur ulang sesuai keinginan mereka saja tanpa mendesain terlebih dahulu dan memikirkan siapa target pasar mereka. Metode pelatihan desain produk daur ulang ini dilakukan dengan presentasi dan diskusi. Tim pengabdian kepada masyarakat mempresentasikan materi tentang desain produk daur ulang. Peserta pelatihan dapat berdiskusi dengan tim pengabdian kepada masyarakat tentang produk daur ulang yang telah dibuat maupun ide produk yang akan dibuat. Peserta pelatihan dapat menceritakan keluhan dan masalah yang dihadapi selama memproduksi produk ulang sampai tahap menjual produk yang dibuatnya kepada penjual. Tim menjawab setiap pertanyaan dari peserta pelatihan dan memberikan solusi yang dihadapi selama ini dengan memberikan masukan yang membangun. Kesimpulan dari kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pelatihan desain produk daur ulang pada komunitas bank sampah di Kelurahan Pancoran Mas Kota Depok berjalan dengan lancar. Keberhasilan pelaksanaan pelatihan ini didukung oleh kompetensi dan pengalaman yang cukup oleh pemateri dan tempat pelatihan dan suasana pelatihan yang kondusif.
Peran Promosi Penjualan dalam Menentukan Kualitas Pelayanan dan Kepuasan Pelanggan Liza Nora; Annisa Muthiah Alizzah
Sosio e-Kons Vol 14, No 2 (2022): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v14i2.13058

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas pelayanan terhadap kepuasan pelanggan McDonalds di jabodetabek dengan promosi penjualan sebagai variabel moderasi. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif yang bersifat asosiatif. Sumber penelitian ini yaitu menggunakan data primer dan data sekunder. Teknik pengumpulan sampel yang digunakan adalah teknik purposive sampling, dengan jumlah sampel yang diuji sebesar 150 responden konsumen McDonalds. Teknik pengumpulan data yaitu menggunakan kuesioner yang disebarkan melalui Google Form pada konsumen yang berdomisili di Jabodetabek. Metode analisis data pada penelitian ini menggunakan Structural Equation Model (SEM), dengan menggunakan pendekatan WarpPLS. Hasil penelitian ini menunjukan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan dan kualitas pelayanan dengan adanya promosi penjualan sebagai moderasi berpengaruh signifikan terhadap kepuasan pelanggan. Artinya variabel promosi penjualan merupakan moderasi semu (quasi moderator), yang dapat mempengaruhi langsung maupun tidak langsung antara variabel kualitas pelayanan dengan kepuasan pelanggan baik dengan adanya promosi penjualan sebagai moderasi maupun tidak, kualitas pelayanan tetap berpengaruh terhadap kepuasan pelanggan.
Carica Fruit Processed Distribution Strategy To Increase Sales Volume of Micro Small and Medium Enterprises at Kejajar District, Wonosobo Regency Nasiron Nasiron; Suhendar Sulaeman; Liza Nora
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.114

Abstract

Kejajar District, Wonosobo Regency, is a producer of Carica papaya in 2021 with a harvested area of 67,473 trees with a total production of 119.98 quintals with an average productivity value of 1.78 quintals per tree. The purpose of this research is to conceptualize and determine the choice of distribution criteria that can increase sales of processed carica fruit to increase sales volume. The method used is a case study approach combined with the Composite Performance Index (CPI) with 10 informants as resource persons. The results found are farmer cooperation and developing the main criteria by collaborating with experienced private sector. It can be concluded that the main distribution priority is to increase the quality and quantity of raw material products, namely collaborating with carica farmers which are then combined with collaboration with experienced private companies so that it will increase the sales volume of processed carica fruit in Micro, Small and Medium Enterprises (MSMEs) in Kejajar District, Wonosobo Regency in the future. Keywords: carica fruit, distribution strategy, carica wonosobo, case study, CPI
Strategy Identify of Sahabat NK to Increase The Sales Volume of NK Brand Corn Hybrid Seed in Probolinggo City Ardian Hariyono; Suhendar Sulaeman; Liza Nora
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.85

Abstract

East Java Province is the largest province as a producer of grain dry corn in Indonesia in 2020 with a harvested area of 1.19 million hectares with a total production of 5.37 million tons with an average productivity value of 4.51 tons per hectare. Therefore, this research aims to identify promotion strategies collaboration with grower champion also to develop main criteria of Sahabat NK that have prioritize recruit in the future to increase sales volume of NK brand hybrid corn seeds in Probolinggo City. The research method is qualitative by using study case approaching combine with Composite Performance Index (CPI) with 10 informants as the as the source of data. The research results that grower prefer to join face to face meeting rather than virtual meeting collaboration with grower champion for every promotion activity and need to add corn grower as well as grain trader for more increase the sales volume of NK brand hybrid corn seeds in Probolinggo City. Keywords: hybrid corn seed, CPI, grower champion, promotion strategy, case study
Carica Papaya Agribusiness Development Strategy in Wonosobo District Nasiron Nasiron; Suhendar Sulaeman; Liza Nora
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.255

Abstract

Background: In Dieng, wich is the border of Banjarnegara and Wonosobo, there are up to 67.000 carica papaya trees with a production capacity of over 119 in 2021, so that industrial businesses in the horticultural agricultural sector have great opportunities to develop. Purpose: The aim of this research was to identify existing constraints from both internal and external distribution factors so that a distribution strategy could be found to increase overall sales volume.Design/methodology/approach: The data analysis technique was Strengths, Weaknesses, Opportunities & Threats (SWOT).Findings/results: Meanwhile, the case study methodology used ten informants as sources. The IFAS calculation result was 0.27, and the EFAS calculation result was 0.08. The main implication of the results of this research showed that the implementation of an effective distribution strategy, including licensing and infrastructure improvements, could significantly boost revenue from sales of typical food and beverages in Wonosobo.Conclusion: Plan to grow sales volume in Wonosobo Regency’s carica papaya horticultural industry, emphasizing distribution permit ownership, facility and infratructure upgrades, and certification to guarantee client enjoyment and safety. Getting a distribution permit requires upgrading production facilities and infrastructure, which will boost consumer confidence and enable effective distribution strategies to boost sales.Originality/value (State of the art): An effective and efficient distribution Strategy will Increase Sales of Processed Carica Fruit Products in Wonosobo. Keywords: carica papaya, agribusiness development, development strategy, swot, distribution factors
PERILAKU PENGGUNA LAYANAN APLIKASI GOFOOD: PENERAPAN TECHNOLOGY ACCEPTANCE MODEL Nora, Liza; Fauzania, Bella
JABE (Journal of Applied Business and Economic) Vol 10, No 1 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i1.20650

Abstract

The Determinants of Purchase Intention Halal Products: The Moderating Role of Religiosity Nora, Liza; Sriminarti, Nurul
Journal of Consumer Sciences Vol. 8 No. 2 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.2.220-233

Abstract

Halal marketing is an important concept for marketers doing business in Muslim-majority countries. To predict consumer behavior toward halal products, the Theory of Reasoned Action (TRA) explains the two components of the formation of purchase intentions, namely attitude and subjective norms. Consumer concern for the lawfulness of a product is also influenced by a person's level of religiosity. This study aims to empirically test the ability of religiosity as a moderator that affects attitudes, and subjective norms on purchase intentions. This study applied a quantitative design. One hundred and ninety respondents in Indonesia were collected through random sampling. Data were collected through an online questionnaire using Google Forms and analyzed by Structural Equation Modelling (SEM). This study explains that subjective attitudes and norms have a positive and significant effect on purchase intentions. Religiosity as a moderator is able to influence subjective attitudes and norms on purchase intentions. The results of this study provide information that halal products are unique because they have spiritual elements. In this regard, marketers must remember that Muslim consumers exercise additional vigilance to ensure that the product fulfills not only functional needs but also spiritual needs.
Determinants of Customer loyalty: service quality and satisfaction: Penentu Loyalitas Nasabah : Kualitas Pelayanan dan Kepuasan Nora, Liza; Kaamilah, Nur Afiifah; Harun, Siti Hafnidar
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.149

Abstract

This study aims to explain the role of satisfaction in influencing service quality to customer loyalty at PT. BPRS Harta Insan Karimah. The method used in this study is a quantitative method that is associative. The source of this research is using primary data. The sample collection technique used is purposive sampling technique, with the number of samples tested by 96 respondents from customers. The data collection technique is using a questionnaire distributed via Google Form to the customers who are domiciled in Tangerang. The data analysis method in this study uses the Structural Equation Model (SEM), using the WarpPLS 7.0 approach. The results of this study indicate that service quality has a significant effect on customer loyalty and service quality with customer satisfaction as a mediation has a significant effect on customer loyalty. This means that the customer satisfaction variable is a partial mediation, which can affect directly or indirectly between the service quality variable and customer loyalty.
Co-Authors Abdul Gofur Adrian Muluk Agus Suradika Ahmad Yani Al Bakri, Salim Alivia Rajab Amor Marundha Ananda, Nadya Asri Anggraini, Dahlia Tri Annisa Muthiah Alizzah Ardian Hariyono Arifin, Ichwan Arna Suryani Atikasari, Putri Azimah Hanifah Bahri, Saiful Bambang Sutrisno Chairani, Syaila Ayu Dede Suleman Dinda, Ranisyia E, Elfarisna Eva Herianti Farchani, Akhmad Yusli Fauzania, Bella Grahito, Damar Harun, Siti Hafnidar Huda, Muhamad Khozinul Ichwan Arifin Ichwan Arifin Iman Satria Utama Juita Tanjung Kaamilah, Nur Afiifah Lola Rahmadona, Lola Lukman Hadi, Lukman Marundha, Amor Muhammad Abiy Reza Muhammad Sadam Wiguna Muluk, Adrian Mutmainah Mutmainah Nasiron Nasiron Nasiron Nasiron Nia Puspita Hapsari Nurul Sriminarti Ranisyia dinda alfirani Rohman, Topik Rudiatin, Endang Salahuddin Al Ayubi Sayogo, Muhammad Miftachul Huda Alvin Slamet Wahyudi Sriminarti, Nurul Suhendar Sulaeman Suhendar Sulaeman Suhendar Sulaeman Syah Rahman, Alif Syifa Azqia, Syifa Tanjung, Juita Tria Astika Endah Permatasari Tusholihah, Annisa Vanisyati, Zefitiazhar Ken Rifda Wahyudi Wahyudi Yonavi, Ana