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All Journal Media Riset Bisnis Manajemen Akuntansi Media Resonansi Pengabdian Masyarakat
Danish Zulfan Al-fathan
Universitas Muhammadiyah Jakarta

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OPTIMALISASI PENGELOLAAN GREEN PARK – UMAJA UMJ Mustofa Mahfudz Fauzi; Danish Zulfan Al-fathan; Irmawati Irmawati; Rubianto Hadisaputra
Media Resonansi Pengabdian Masyarakat Vol 2, No 1 (2026): Media Resonansi Pengabdian Masyarakat
Publisher : Taksasila Edukasi Insani

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Abstract

Kegiatan ini dilakukan untuk memberikan pemahaman mengenai kelayakan pengelolaan Green Park Universitas Muhammadiyah Jakarta (UMJ) sebagai aset kampus berbasis syariah yang dikelola oleh BUMU dan UMAJA, dengan tujuan mengoptimalkan pemanfaatan ruang terbuka hijau sebagai venue event outdoor yang sesuai prinsip Islam; penelitian ini menggunakan analisis PESTEL, SWOT, Business Model Canvas Syariah, serta evaluasi sumber daya insani dan operasional untuk mengidentifikasi masalah utama seperti sistem perizinan yang tidak terpusat, promosi yang minim, kebisingan, dan keterbatasan fasilitas, sekaligus menawarkan solusi berupa penerapan sistem satu pintu, kerja sama revenue sharing untuk perbaikan fasilitas, strategi promosi terintegrasi dengan jaringan Muhammadiyah, serta penerapan akad ijarah yang jelas dan transparansi harga; hasil kajian menunjukkan bahwa dengan strategi tersebut Green Park layak dikembangkan sebagai model bisnis syariah unggulan kampus yang mampu meningkatkan pendapatan, memperkuat branding, dan memberikan keberkahan sosial bagi civitas akademika maupun masyarakat sekitar.Kata kunci : Studi Kelayakan Bisnis, Green Park Universitas Muhammadiyah Jakarta, Pemasaran Syariah, Branding Kampus Muhammadiyah.
DETERMINAN PEMBELIAN IMPULSIF MELALUI DORONGAN MEMBELI PADA KONSUMEN MUSLIM Danish Zulfan Al-fathan; R Melda Maesarach
Media Riset Bisnis Manajemen Akuntansi Vol 2, No 3 (2026): Media Riset Bisnis Manajemen Akuntansi
Publisher : Taksasila Edukasi Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71312/mrbima.v2i3.1229

Abstract

This study examines the determinants of impulse buying through urge to buy among Muslim consumers by analyzing the effects of shopping enjoyment, Sharia-based shopping planning, and smartphone usage. The study aims to investigate the direct effects of these variables on urge to buy and impulse buying and to explain consumer purchasing behavior in the context of digital shopping. A quantitative approach was employed using a survey of 162 Muslim consumers selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 3. The findings reveal that shopping enjoyment and smartphone usage have positive and significant effects on urge to buy. Smartphone usage also has a positive and significant effect on impulse buying, whereas Sharia-based shopping planning has no significant effect on either urge to buy or impulse buying. Furthermore, urge to buy has the strongest positive influence on impulse buying, indicating its important role in explaining impulsive purchasing behavior among Muslim consumers. These findings contribute to consumer behavior literature by extending the Theory of Planned Behavior within the context of Islamic consumption and provide practical implications for digital marketers and e-commerce businesses in designing responsible marketing strategies.Keywords: shopping enjoyment; Sharia-based shopping planning; smartphone usage; urge to buy; impulse buying; Muslim consumers.
Co-Authors Irmawati Irmawati Mustofa Mahfudz Fauzi R. Melda Maesarach Rubianto Hadisaputra