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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat
Ardiansyah Ardiansyah
Universitas KH. A. Wahab Hasbullah
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Tholib Hariono; Hilyah Ashoumi; Ardiansyah Ardiansyah; Muhammad Mubarok Jauhari; Nur Adinda Rahmasari; Nabila Nur Tania; Binti Ayu Fadhilah
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
Pembuatan Whatsapp BOT Untuk Sistem Informasi Pelayanan Desa Kromong Ngusikan Jombang Moh faridl Darmawan; Sujono Sujono; Ady Luthfi Santosa; Ahmad Fadlul Khasan; Mohammad Misbakhus Surur; Mokhamad Jamaluddukha; Ardiansyah Ardiansyah; Muhammad Faizal Basri
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v5i3.5303

Abstract

This research designs and builds a WhatsApp chatbot as a provider of community service information in Kromong Village, Ngusikan District with the aim of increasing the effectiveness and efficiency of community services. The tool used is WhatsApp Bot using the Service Learning (SL) method/training and a direct approach to residents, the village can provide information that residents need in real-time, answer questions automatically within 24 hours, and residents don't need to go to the village hall. just to ask about the requirements for managing, making, and so on. From the tests carried out using a questionnaire, pretest and posttest results were obtained, namely with a percentage of 13.33% (very poor) and 88.33% (very good). This shows that respondents strongly agree that this chatbot is capable of being an effective and efficient provider of public service information
Co-Authors Ady Luthfi Santosa Ahmad Fadlul Khasan Binti Ayu Fadhilah Hariono, Tholib Hilyah Ashoumi Moh. Faridl Darmawan Mohammad Misbakhus Surur Mokhamad Jamaluddukha Muhammad Faizal Basri Muhammad Mubarok Jauhari Nabila Nur Tania Nur Adinda Rahmasari Sujono