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All Journal Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengembangan Masyarakat Lokal
Karina Nur Aini
Universitas PGRI Wiranegara
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

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PEMBERDAYAAN UMKM EROSE ROSELLA DI DESA KENAYAN MELALUI IMPLEMENTASI SHARING ECONOMY Karina Nur Aini; Daryono Daryono; Suchaina Suchaina
Jurnal Pengembangan Masyarakat Lokal Vol. 8 No. 2 (2025): Jurnal Pengembangan Masyarakat Lokal
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jpml.v8i2.2161

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan prinsip ekonomi kerakyatan dan konsep sharing economy dalam pemberdayaan UMKM Erose Rosella di Desa Kenayan. Dalam konteks ekonomi modern yang cenderung dikuasai oleh korporasi besar, ekonomi kerakyatan hadir sebagai sistem alternatif berbasis nilai-nilai Pancasila yang menekankan keadilan sosial, gotong royong, dan partisipasi masyarakat. Kajian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus melalui wawancara, observasi, dan telaah dokumen. Hasil penelitian menunjukkan bahwa UMKM Erose Rosella berhasil mengimplementasikan prinsip ekonomi kerakyatan melalui keterlibatan aktif masyarakat, sistem pembagian hasil yang adil, dan pemberdayaan perempuan desa. Selain itu, konsep sharing economy diterapkan melalui kolaborasi antara ibu-ibu PKK, Karang Taruna, dan pemilik lahan yang berbagi sumber daya, peran, dan keuntungan secara kolektif. Penerapan model ini tidak hanya meningkatkan pendapatan masyarakat, tetapi juga memperkuat solidaritas sosial, kesetaraan gender, serta kesadaran cinta produk lokal. Dengan demikian, UMKM Erose Rosella menjadi contoh nyata penerapan ekonomi kerakyatan berbasis sharing economy yang mampu menciptakan kemandirian ekonomi desa yang berkeadilan, inklusif, dan berkelanjutan.
Rambak Product Differentiation Training and Mentoring to Improve Branding in Kandangsapi Subdistrict Fitriyah Ulfah; Yulina Lailatul Maslukhah; Dini Pratiwi; Karina Nur Aini; Shofiyatul Laili
Bakti Cendana Vol 9 No 1 (2026): Bakti Cendana: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/bc.v9i1.10643

Abstract

To increase the potential of small businesses in Kandapi Village, Panggungrejo District, Pasuruan City. In community service activities, students strive to improve the quality and marketing of the product "Rambak Ibu Ulfah", this local business is 20 years old. This product differentiation activity includes: creating new packaging designs, innovating flavor variants, and implementing online marketing through social media platforms. The results of this activity include online marketing training, creating promotional content, and establishing an outlet at the Business Center of SMKN 1 Pasuruan. The evaluation showed a positive response to product innovation. From the results of the product differentiation activities that have been carried out, the profit obtained reached IDR 56,000 from the sale of 30 small-packaged rambak and 15 large-packaged rambak. In addition, this activity was able to create branding for rambak products by providing elements of the Pasuruan City logo to attract consumers from all walks of life outside the city
Co-Authors Daryono Dini Pratiwi Fitriyah Ulfah Shofiyatul Laili Suchaina Suchaina Yulina Lailatul Maslukhah