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All Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Ludina Giawa
Universitas Putera Batam
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SKINCARE AZARINE DI KOTA BATAM Ludina Giawa; Nora Pitri Nainggolan
SCIENTIA JOURNAL Vol 8 No 3 (2026): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v8i3.11192

Abstract

This research to examine the influence of brand image, product quality, and product reviews on purchasing decisions for Azarine Skincare in Batam City. The study was conducted using a quantitative approach using a sample of 100 respondents, namely all Azarine consumers in Sagulung District, Batam City. The data used were primary data obtained directly from respondents, then analyzed using the SPSS version 26 application. The results showed that brand image had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. In addition, product quality was also proven to have a positive and significant influence on purchasing decisions. Product reviews showed a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City. Simultaneously, brand image, product quality, and product reviews had a positive and significant influence on purchasing decisions for Azarine Skincare in Batam City
Co-Authors Nora Pitri Nainggolan