Dinda Dwi Aprillia
Universitas Negeri Medan

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Transformasi E-Business terhadap Peningkatan Pendapatan Digital melalui Sistem Informasi Manajemen pada UMKM Pengguna E-Commerce. Dinda Dwi Aprillia; Anggie Pricyla Sianturi; Muhammad Rizal
Jurnal Ilmu Ekonomi dan Bisnis Vol 4 No 2 (2026): Oktober, Jurnal Ilmu Ekonomi dan Bisnis
Publisher : Perkumpulan Konsultan Manajemen Pendidikan Indonesia (PKMPI)

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Abstract

This study aims to analyze the effect of e-business transformation on increasing digital revenue through management information systems in SMEs that use e-commerce platforms. The study employs a qualitative approach using a literature review method based on journals, books, scientific articles, and relevant previous studies. The results indicate that e-business transformation through the utilization of e-commerce and management information systems can enhance the digital revenue of SMEs. The use of marketplaces, social media, and digital payment systems helps expand market reach, improve marketing effectiveness, accelerate transactions, and support more accurate decision-making. However, its implementation still faces challenges, including low digital literacy, limited technological capabilities, and intense competition on e-commerce platforms. Overall, e-business transformation contributes positively to operational efficiency and the growth of SMEs' digital revenue in the digital economy era