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All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Fitriani Pulungan
Universitas Muslim Nusantara Al-Washliyah
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Membangun Persepsi Nilai: Kunci Sukses Mempromosikan Destinasi Berkelanjutan di Era Media Sosial Yayuk Yuliana; Vera Kristiana; Toni Hidayat; Fitriani Pulungan; Anugerah; Intan Pertiwi; Inggit Aprilia Utami
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6408

Abstract

This study analyzes the influence of TikTok content quality on Generation Z's sustainable tourism interest using perceived value as a mediating variable. Using SmartPLS-based Structural Equation Modeling (SEM) on 100 active TikTok user respondents, it was found that content quality has a significant positive effect on perceived value (β = 0.742; p < 0.001). Furthermore, perceived value was shown to have a strong influence on travel interest (β = 0.635; p < 0.001), while content quality also had a significant direct effect on visit intention (β = 0.312; p < 0.01). These results confirm that perceived value functions as a partial mediator that strengthens the relationship between the attractiveness of digital content and the behavioral intentions of young tourists. Managerially, these findings emphasize that destination marketing strategies must go beyond visual aspects; content must be able to communicate functional and emotional values ​​to build trust among Generation Z. By optimizing informative, creative, and relevant content, destination managers can effectively convert digital interest into concrete actions in supporting more responsible sustainable tourism.
Implementasi Pelatihan Mendeley untuk Mendukung Publikasi Ilmiah Guru SMA Sains Tahfidz Qur’an Al Ammar Yayuk Yuliana; Ova Novi Irama; Wan Dian Safina; Fitriani Pulungan; Anugerah Anugerah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/dd3m7e30

Abstract

This community service activity aims to improve the competence of Al Ammar Qur'an Tahfidz Science High School teachers in managing scientific work references through the use of the Mendeley application. Problems faced by partners include low digital literacy in the use of reference managers, manual citation and bibliography creation, and difficulties in adapting to journal style. The activity implementation method uses a participatory approach through workshops, demonstrations, direct practice, and intensive mentoring. Evaluation was carried out with pre-test and post-test instruments to measure the increase in understanding and skills of participants. The results of the activity showed a significant increase in all assessment aspects, namely understanding the concept of reference, mastery of Mendeley features, reference management, use of automatic citations in Microsoft Word, and bibliography preparation. The highest increase occurred in automatic citation skills with a score increase of 37 points. This activity not only improves teachers' technical competence in scientific writing but also strengthens digital literacy and readiness for publication in accredited national and reputable international journals. This program contributes to strengthening a technology-based academic culture in partner schools and supports the implementation of MBKM and the achievement of higher education's Key Performance Indicators
Co-Authors Anugerah Anugerah Anugerah Inggit Aprilia Utami Intan Pertiwi Ova Novi Irama Safina, Wan Dian Toni Hidayat Vera Kristiana Yuliana, Yayuk