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All Journal Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Charisma Kuriata Ginting
Universitas Quality
Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Jasa Kapal Pada PT. Tirta Permai Bahari Medan Samuel Tenang Ukur Ardianta Ginting; Charisma Kuriata Ginting; Tatia Kristina Br Tambunan; Putri Ramadania
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 7 No 1 (2026): Juni
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v7i1.6681

Abstract

Indonesia is an archipelagic country with maritime economic activities, which include port management, ship docking, cargo transportation, and various shipping-related services. Therefore, many shipping companies operate in the field of ship agency services. Their operational activities, including ship arrivals and departures, raise concerns about service quality and customer satisfaction. The independent variable (X) is Service Quality, and the dependent variable (Y) is Customer Satisfaction. The method used is quantitative descriptive analysis. The results of a simple regression analysis conclude that variable X can influence variable Y, as seen from the magnitude of the regression coefficient obtained. The results of the multiple correlation (R) test indicate that each increase in variable X will increase variable Y. The results of the multiple determination coefficient test indicate that the independent variable influences the dependent variable, while the remaining variables are influenced by other variables. The partial coefficient (r) test results show a regression coefficient of 61.6% and an R-square of 37.9%, which will determine the extent to which the independent variable dominates the dependent variable. The theories are then tested through measuring variables from numbers and analyzing data using statistical procedures using SPSS software. Based on this, the research objective and title are "The Influence of Service Quality on Customer Satisfaction of Shipping Services at PT. Tirta Permai Bahari Medan."
Pengaruh Harga, Proses Dan Tempat Terhadap Kepuasan Konsumen Pada Percetakan CV. Karya Sehati Jaya Medan Samuel Tenang Ukur Ardianta Ginting; Charisma Kuriata Ginting; Nora Adiya Sitanggang; Ade Windari
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6203

Abstract

In a rapidly changing global economy, businesses are planning and implementing creative and innovative businesses that satisfy consumers. The increasing demand for printing, photocopying, merchandise, and other products and services has forced companies to adjust prices, processes, and locations to meet customer satisfaction. The purpose of this study is to determine the influence of the independent variables (X) on price, process, and location, and the dependent variable (Y) on customer satisfaction. The method used is quantitative descriptive analysis. The results of the multiple correlation (R) test indicate that each increase in the independent variable will increase the dependent variable. The results of the multiple coefficient of determination test indicate that the independent variables collectively influence the dependent variable, while the remaining variables are influenced by other variables. The partial coefficient test reveals the most dominant independent variable. The quantitative research method tests the theory of variable measurement using numbers and statistical data analysis using SPSS software. The target output is published in the Journal Online System. Based on this, the researcher chose the research title "The Influence of Price, Process, and Location on Customer Satisfaction at CV. Karya Sehati Jaya Printing, Medan.
Co-Authors Ade Windari Nora Adiya Sitanggang Putri Ramadania Samuel Tenang Ukur Ardianta Ginting Tatia Kristina Br Tambunan