Garuda - Garba Rujukan Digital

PENATAAN MANAJEMEN OPERASIONAL KOPERASI SEBAGAI MITRA USAHA KREATIF MASYARAKAT SAMUEL TENANG UKUR ARDIANTA GINTING; CONIE NOPINDA BR SITEPU
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 03 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, OKTOBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Co-operative is one of the efforts as well as the people's economic movement, where the cooperative is a group of people who have a lower level economy, through cooperatives together and want or have a purpose to improve their welfare. Over time the cooperative is not only a collection of people who are economically weak but also belong to those whose economic rate is already high, this can be seen from the problems faced today, the public's view of trust in the Cooperative in becoming a benchmark society to improve living standards began to fall. The number of cooperatives that are tame and do not have a commitment to the purpose of cooperatives actually makes the cooperative including financial institutions that can no longer be trusted. This research is focused on the existence of cooperatives in the community, and the village office where the cooperative is founded or domiciled. The cooperative is notabene as a family-based financial institution, which helps members of the community who are based in the form of operations, which can help to increase or develop the business owned by members who are also customers who become the main lenders. But lately cooperatives prefer oriented businesses as managing partners of funds that go outside of member funds, so that business development is sorted into second, and cooperatives are busy managing grants or assistance from the government, so many cooperatives are closed because they cannot account for the funds and abandon their members.As a result of this study, Table 1 respondent x score obtained stated Agree (S) a number of scores of 80, from 4 villages, and disagreed (TS) a number of scores of 40, with an average score of 60. Table 2 obtained respondent x score stipulated agree (SS) a number of scores of 20, from 4 villages surveyed, and disagreed (R) a number of scores of 60, with an average score of 40. With a result of T = 60 (T > 50 = Positive Attitude). Some cooperatives located in several villages in Patumbak sub-district of Deli Serdang Regency as a place of research are carried out, there are types of cooperatives that run according to operational management in the community, there are forms of loan store cooperatives and all-business cooperatives, and among them have not been able to be hokum due to tax related and have not registered office domicile or do not register their existence in the village office in patumbak sub-district. There needs to be a socialization of the existence of cooperatives in rural areas whose communities are not only in the interest of making loans, but to maintain and avoid losses, as well as protect public money from irresponsible financial institutions.Researchers would like to thank the Ministry of Research and Technology for funding this research, for funding the PDP in 2020, and to the relevant parties so that this research can run as it should.

PENGARUH PEMASARAN INDUSTRI UMKM DI ERA DIGITAL TERHADAP TINGKAT PEMBELIAN KONSUMEN SAMUEL TENANG UKUR ARDIANTA GINTING
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 04 (2020): JINTELEKTIVA : JURNAL EKONOMI,SOSIAL & HUMANIORA (EDISI NOVEMBER 2020)
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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The use of technology for the benefit of marketing various products is a necessary reality. Included in this context is the use of digital media to market UMKM industrial products. This research aims to determine the effect of the use of digital media on the level of consumer purchases of MSME products in the city of Medan. The research method used in this study is descriptive quantitative. This research was conducted on a sample of 147 units with an error rate of 5%. The independent variable in this research is the use of digital media technology (X), and the dependent variable is the level of purchase (Y). The results prove that there is a positive and significant relationship between the use of digital media (X) and the level of consumer purchase (Y), which is a percentage of 69.2%. Thus, it can be said that the higher the use of digital media, the higher the level of purchases by consumers of these UMKM industrial products.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PELANGGAN MENGGUNAKAN JASA TERATAI LAUNDRY MEDAN Samuel Tenang Ukur Ardianta Ginting; Aldi Ginting
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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The laundry business, namely Teratai Laundry Medan, runs its business using a service marketing mixor commonly called 7P. Therefore, this study aims to determine the effect of the marketing mix oncustomer decisions to use the services of Teratai Laundry Medan. This study uses a descriptive methodwith data collection techniques, namely observation, interviews, questionnaires, and documentarystudies. The population is all consumers of Teratai Laundry Medan. The sample of this study was 100people with a sampling technique in the form of purposive sampling, considering that consumers makepayments on their own behalf and have used laundry services at least 2 times. The data analysis of thisresearch is in the form of multiple linear regression quantitative analysis, used to determine the effectof the marketing mix consisting of 7 independent variables, namely product (X1), price (X2), place (X3),promotion (X4), people (X5), process ( X6), physical evidence (X7) against customer decisions. Theanalysis uses SPSS software version 24.0 to make it easier to process and interpret research results.Most of the respondents in this study were male, aged 20-29 years, high school education level, workedas a private employee, and had an income of Rp. 1,500,000 – Rp. 2,499,000. Determination (R2) showsa value of 0.50. The correlation coefficient (R) shows a value of 0.71. The partial F analysis test showsthat the calculated F is greater than the F table (13,35 > 2,10) which means Ho is rejected and Ha is accepted. The t-test results show thatproduct and place have a partial effect, then price, promotion, people, process, and physical evidencehave no partial effect on purchasing decisions.

PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOMPUTER PADA PT. GIRSANG MITRA MANDIRI DI KOTA MEDAN (THE INFLUENCE OF PRICE AND PROMOTION ON COMPUTER PURCHASE DECISION AT PT. GIRSANG MITRA MANDIRI IN MEDAN CITY). Samuel Tenang Ukur Ardianta Ginting
JURNAL REGIONOMIC Vol 4, No 2 (2022): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v4i2.830

ABSTRAK Setiap perusahaan seringkali salah menentukan harga dan promosinya sehingga mempengaruhi keputusan pembelian dari Konsumennya. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian Komputer di PT. Girsang Mitra Mandiri Di Kota Medan. Sampel penelitian berjumlah 50 responden adalah Konsumen PT. Girsang Mitra Mandiri Di Kota Medan. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan pengolahan data ini menggunakan SPSS Versi 24.0. Model penelitian yang digunakan yaitu model penelitian deskriptif dimana menggambarkan secara sistematis dan akurat mengenai faktor-faktor yang diteliti. Teknik pengujian data digunakan dalam penelitian adalah uji validitas dengan nilai r hitung dan uji reliabilitas dengan croncbach’s Alpha, analisis data yang digunakan adalah analisis regresi linier berganda untuk menguji dan membuktikan hipotesis penelitian. Dari hasil analisa linear berganda diperoleh Y = 6,794 + 0,313X1 + 0,517X2, artinya setiap peningkatan atau penurunan harga sebesar 1 point, maka keputusan pembelian produk komputer akan mengalami peningkatan atau penurunan sebesar 0,313 dan setiap peningkatan atau penurunan promosi sebesar 1 point, maka keputusan pembelian produk komputer akan mengalami peningkatan atau penurunan sebesar 0,517. Selain menghitung hubungan variabel bebas dengan variable terikat, pada penelitian ini dihitung pula besarnya hubungan tiap variabel. Korelasi antara harga dengan keputusan pembelian sebesar 0,225 dan korelasi antara promosi dngan keputusan pembelian sebesar 0,352, maka dapat dikatakan hubungan harga dan promosi kuat dan positif. Kata Kunci : Harga, Promosi, Keputusan Pembelian ABSTRACT Every company is often wrong in determining the price and promotion so that it affects the purchasing decisions of its consumers. This study aims to determine the effect of price and promotion on computer purchasing decisions at PT. Girsang Mitra Mandiri In Medan City. The research sample amounted to 50 respondents were consumers of PT. Girsang Mitra Mandiri In Medan City. The data was collected through the distribution of questionnaires, and the processing of this data was using SPSS Version 24.0. The research model used is a descriptive research model which describes systematically and accurately about the factors studied. The data testing technique used in this study is the validity test with the calculated r value and the reliability test with Croncbach's Alpha, the data analysis used is multiple linear regression analysis to test and prove the research hypothesis. From the results of multiple linear analysis obtained Y = 6.794 + 0.313X1 + 0.517X2, meaning that every increase or decrease in price by 1 point, the decision to purchase computer products will increase or decrease by 0.313 and every increase or decrease in promotion by 1 point, the decision purchases of computer products will increase or decrease by 0.517. In addition to calculating the relationship between the independent variable and the dependent variable, this study also calculated the magnitude of the relationship between each variable. The correlation between price and purchasing decisions is 0.225 and the correlation between promotions and purchasing decisions is 0.352, it can be said that the relationship between price and promotion is strong and positive. Keywords: Price, Promotion, Purchase Decision

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA BENGKEL MOBIL TELAGA ADIL DI MEDAN Samuel Tenang Ukur Ardianta Ginting; Ronald Ferdinand M. Sitorus
Jurnal Apresiasi Ekonomi Vol 10, No 1 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Abstrak Penelitian ini bertujuan untuk mengetahui dan menunjukkan kualitas produk dan Harga pada Bengkel Mobil Telaga Adil Di Medan berpengaruh signifikan terhadap Loyalitas Pelanggan. Metodologi yang digunakan adalah pelanggan sebanyak 66 responden. Sumber data primer diperoleh dengan menggunakan kuisioner atau angket, untuk variabel Kualitas produk 18 item pernyataan, variabel Harga 7 item pernyataan, dan variabel Loyalitas pelanggan 13 item pernyataan, pernyataan terdiri dari valid atau tidak valid, dan reliabel atau kurang reliabel. Data sekunder berupa data yang berkaitan dengan produk yang ditawarkan dan Harga kepada konsumen. Analisis data yang digunakan dalam penelitian ini adalah uji regresi linier berganda, uji asumsi klasik, determinan, uji t dan uji f dengan SPSS versi 24.0. Tingkat signifikan kualitas produk 0,000 < 0,05, Harga 0,330 > 0,05, dengan nilai Sig < 0,05. Dari uji determinasi diketahui bahwa persentasi pengaruh variabel kualitas produk dan Harga terhadap variabel Loyalitas Pelanggan adalah sebesar 0,936 atau 93,6%, sedangkan sisanya 6,4% dipengaruhi oleh variabel lain. Kata Kunci : Kualitas Produk, Harga, Loyalitas Pelanggan. Abstract This study aims to determine and show that product quality and price at the Telaga Adil Car Workshop in Medan have a significant effect on customer loyalty. The methodology used is the customer as many as 66 respondents. Primary data sources were obtained by using questionnaires or questionnaires, for the product quality variable 18 statement items, the price variable 7 statement items, and the customer loyalty variable 13 statement items, the statement consisted of valid or invalid, and reliable or less reliable. Secondary data in the form of data relating to the products offered and prices to consumers. Data analysis used in this research is multiple linear regression test, classical assumption test, determinant, t test and f test with SPSS version 24.0. Significant level of product quality 0.000 <0.05, price 0.330> 0.05, with a Sig value <0.05. From the determination test, it is known that the percentage of the influence of product quality and price variables on the customer loyalty variable is 0.936 or 93.6%, while the remaining 6.4% is influenced by other variables. Keywords: Product Quality, Price, Customer Loyalty.

INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON THE DECISION OF BUYING AYAM PENYET SURABAYA IN MEDAN Ginting, Samuel Tenang Ukur Ardianta; Siringo Ringo, Adinda Kristin
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v9i3.409

This study aims to determine and show the quality of product and service quality on Ayam Penyet Surabaya in Medan have a significant effect on consumer purchasing decisions. The research methodology used is a quantitative approach. The sample used is the customer as many as 99 respondents. Sources of primary data obtained by using a questionnaire or questionnaire, for the variable product quality 10 statement items, service quality variable 10 statement items, and the purchase decision variable 8 statement items, all statements are valid and reliable. Secondary data in the form of data relating to the products offered and services to consumers. Analysis of the data used in this study is multiple linear regression test, classical assumption, multicollinearity, heteroscedasticity, determinant, t test and f test with the help of SPSS version 24.0. The significant level of product quality is 0.028 <0.05, service quality is 0.000 <0.05, with a Sig value of <0.05. From the determination test, it is known that the percentage of the influence of product quality and service quality variables on the purchasing decision variable is 0.460 or 46.0%, while the remaining 54.0% is influenced by other variables.Â Keyword: Product Quality, Service Quality, Purchase Decision.

PENGARUH KUALITAS PRODUK DAN PROSES TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ATLANTIS PARFUME MEDAN Ginting, Samuel Tenang Ukur Ardianta; Sembiring, Riski -; Bangun, Cindy Gloria
JURNAL REGIONOMIC Vol 6, No 2 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i2.1415

Abstrak Tujuan dari penelitian ini adalah supaya mengetahui Pengaruh Kualitas Produk yang terdiri dari 6 indikator yaitu Kinerja, Keistimewaan, Kepercayaan dan Waktu, Mudah Dirawat dan Diperbaiki, Sifat Khas, Penampilan dan Citra Etis. Dan Proses terdiri 5 indikator yaitu Kecepatan pembayaran, Kejelasan batas waktu setiap jenis layanan, Secara keseluruhan layanan yang diberikan cukup baik dan cepat, Memiliki jaminan purna layanan, Jam buka toko, baik secara parsial maupun simultan terhadap Keputusan Pembelian terdiri dari 4 indikator yaitu Produk Pilihan, Merek Pilihan, Penentuan saat Pembelian, Situasi saat Pembelian pada Toko Atlantis Parfume Medan. Jumlah sampel dalam penelitian ini adalah 96 sampel. Teknik sampling yang digunakan dalam penelitian ini adalah non probability sampling. Hipotesis dalam penelitian ini menggunakan Uji t, Uji f dan Koefisien determinasi (R2) serta dihitung dengan program SPSS versi 22.0. Dari hasil persamaan regresi diperoleh Y=5,043+0,126X1+0,381X2. Dari hasil Uji t didapat bahwa secara parsial Kualitas Produk dan Proses berpengaruh signifikan terhadap Keputusan Pembelian pada Toko Atlantis Parfume Medan, artinya hipotesis pada penelitian ini diterima.Kata Kunci : Kualias Produk, Proses, Dan Keputusan Pembelian. AbstractThe aim of this research is to determine the influence of product quality which consists of 6 indicators, namely Performance, Specialty, Trust and Time, Easy to Maintain and Repair, Distinctive Characteristics, Appearance and Ethical Image. And the process consists of 5 indicators, namely speed of payment, clarity of time limits for each type of service, overall the service provided is quite good and fast, has an after-service guarantee, shop opening hours, both partially and simultaneously on purchasing decisions consisting of 4 indicators, namely selected products. , Choice of Brand, Determination when Purchasing, Situation when Purchasing at the Atlantis Perfume Medan Store. The number of samples in this study was 96 samples. The sampling technique used in this research is non-probability sampling. The hypothesis in this research uses the t test, f test and coefficient of determination (R2) and is calculated using the SPSS version 22.0 program. From the results of the regression equation, it is obtained that Y=5.043+0.126X1+0.381X2. From the results of the t test, it was found that partially product and process quality had a significant effect on purchasing decisions at the Atlantis Perfume Shop in Medan, meaning that the hypothesis in this study was accepted.Keywords: Product Quality, Process, and Purchasing Decisions.

PENGARUH HARGA DAN PROSES TERHADAP LOYALITAS PELANGGAN MARTABAK BANGKA TERANG BULAN DI MEDAN Ginting, Samuel Tenang Ukur Ardianta; Br Tarigan, Selvida Riahta
JURNAL REGIONOMIC Vol 6, No 1 (2024): REGIONOMIC
Publisher : Universitas Quality

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36764/jg.v6i1.1305

AbstrakMartabak Bangka Terang Bulan merupakan bisnis yang bergerak dibidang makanan khususnya Martabak. Ide bisnis Martabak Bangka Terang Bulan berawal dari ramainnya dikalangan masyarakat menyukai makanan khas daerah di Indonesia salah satunya Martabak Bangka ini, berangkat dari ide tersebut sehingga dikembangkan menjadi makanan yang memiliki standard cita rasa yang tinggi dan sebagai makanan yang mewakili ciri khas suatu daerah, dan dapat menjadi makanan yang sifatnya sebagai oleh – oleh. Peneliti melakukan pengamatan dan wawancara langsung kepada beberapa pelanggan untuk mengetahui masalah apa yang terdapat didalam masyarakat atau pasar sehingga dapatlah masalah seperti Harga dan Proses dalam sebuah bisnis menjadi berpengaruh terhadap Loyalitas Pelanggan. Tujuan penelitian ini adalah untuk mengetahui apakah Harga dan Proses secara bersama (simultan) maupun parsial berpengaruh signifikan terhadap Loyalitas Pelanggan Martabak Bangka Terang Bulan Di Medan. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan Asosiatif. Sampel dalam penelitian ini berjumlah 50 responden. Teknik analisis menggunakan uji asumsi klasik, regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Harga (X1) dan Proses (X2) secara simultan berpengaruh signifikan terhadap Loyalitas Pelanggan (Y) Martabak Bangka Terang Bulan Di Medan dengan F-hitung 45,013 > 3,18 F-tabel dan signifikan 0,000 < 0,05, Harga secara parsial berpengaruh signifikan terhadap Loyalitas Pelanggan dengan t-hitung 5.374 > 2,011 t-tabel dan signifikan 0,000 < 0,05, Proses secara parsial berpengaruh signifikan terhadap loyalitas Pelanggan dengan t-hitung 2.087 > 2,011 t-tabel dan signifikan 0,000 < 0,05. Nilai R Square 65,7% memperlihatkan kontribusi Harga dan Proses terhadap Loyalitas Pelanggan. Sisanya 34,3% dipengaruhi variabel lain yang tidak diteliti. Berdasarkan latar belakang diatas, maka penulis tertarik untuk melakukan penelitian dengan judul mengenai Pengaruh Harga Dan Harga Terhadap Loyalitas Pelanggan Martabak Bangka Terang Bulan Di Medan. Kata Kunci : Harga, Proses dan Loyalitas Pelanggan. AbstractMartabak Bangka Terang Bulan is a business that operates in the food sector, especially Martabak. The business idea for Martabak Bangka Terang Bulan started from the popularity among people who like regional specialties in Indonesia, one of which is Martabak Bangka, starting from this idea so that it was developed into a food that has a high standard of taste and as a food that represents the characteristics of a region, and can be become food as souvenirs. Researchers conducted direct observations and interviews with several customers to find out what problems exist in society or the market so that problems such as prices and processes in a business can have an influence on customer loyalty. The purpose of this research is to find out whether price and process together (simultaneously) or partially have a significant effect on customer loyalty at Martabak Bangka Terang Bulan in Medan. The approach used in this research is an associative approach. The sample in this study consisted of 50 respondents. The analysis technique uses the classical assumption test, multiple linear regression, t test, f test, and coefficient of determination. The results of the research show that Price (X1) and Process (X2) simultaneously have a significant effect on Customer Loyalty (Y) of Martabak Bangka Terang Bulan in Medan with F-count 45.013 > 3.18 F-table and significant 0.000 < 0.05, Price partially has a significant effect on Customer Loyalty with a t-count of 5,374 > 2.011 t-table and a significant 0.000 < 0.05. The process partially has a significant effect on Customer Loyalty with a t-count of 2,087 > 2.011 t-table and a significant 0.000 < 0.05 . The R Square value of 65.7% shows the contribution of Price and Process to Customer Loyalty. The remaining 34.3% is influenced by other variables not studied. Based on the background above, the author is interested in conducting research with the title The Influence of Prices and Prices on Customer Loyalty of Martabak Bangka Terang Bulan in Medan. Keywords: Price, Process and Customer Loyalty.

THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON PURCHASE DECISIONS IN GIVETHANKS PRINTING IN MEDAN Ginting, Samuel Tenang Ukur Ardianta; L.P. Sihombing, Thomas; Saragih, Heni Erfita
Jurnal Apresiasi Ekonomi Vol 11, No 1 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

ABSTRACTThe current needs of the community in various activities such as working in offices, doing business, college, and schools require an increasingly diverse range of paper printing products, consumers are looking for quality products through various forms of promotions from these paper printing companies, giving rise to business competition with introduce products according to the needs and desires of consumers, then communicate the advantages of these products. A consumer in making a buying decision is influenced by several factors including product quality and promotion. In the city of Medan there are several paper printing places, one of which is Givethank Printing, which has been around for 10 years, a paper printing company in the Jalan Jamin Ginting area of Medan, offering several types of products from paper printing such as banners, invitations, brochures, business cards, stamps, screen printing. , and others. This research is quantitative in nature, data collection was carried out by questionnaires with partial and simultaneous testing of product quality and promotion which had a positive and significant effect on purchasing decisions. The population and sample are customers of several communities and students residing in the area. The purpose of this study is to determine the effect of product quality and promotion on purchasing decisions at Givethanks Printing in Medan. The research methodology is quantitative, namely testing theories through measuring research variables with numbers and analyzing data using statistical procedures, with the help of the SPSS Software Application. This type of field research (field research) is research that is directly carried out in the field or on respondents. Keywords: Product Quality, Promotion, Purchase Decision

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