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All Journal Jurnal Manajemen dan Ekonomi Kreatif Jurnal Manajemen Riset Inovasi
Desi Rubiyanti
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Decision Sciences, Operations Research & Management

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Peran Corporate Governance sebagai Variabel Moderasi dalam Hubungan antara Struktur Modal dan Profibilitas terhadap Nilai Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Santiasari Santiasari; Chairul Adhim; Desi Rubiyanti
Jurnal Manajemen dan Ekonomi Kreatif Vol. 4 No. 2 (2026): April: Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v4i2.745

Abstract

This study aims to analyze the effect of capital structure and profitability on firm value with corporate governance as a moderating variable in manufacturing companies listed on the Indonesia Stock Exchange during the 2022–2024 period. Using a quantitative approach, the study applies Moderated Regression Analysis (MRA) to examine direct and moderating relationships among the variables. The sample consists of 60 manufacturing companies, producing 180 firm-year observations. The results show that capital structure has no significant effect on firm value, indicating that debt composition is not the main determinant of market valuation in the observed companies. Conversely, profitability has a positive and significant effect on firm value, demonstrating that stronger earnings performance increases investor confidence and company valuation. Corporate governance is unable to moderate the relationship between capital structure and profitability on firm value. Simultaneously, all research variables significantly affect firm value. These findings confirm that profitability is the primary factor supporting firm value, while corporate governance requires stronger implementation mechanisms.
Pengaruh Flash Sale dan Gratis Ongkos Kirim terhadap Keputusan Pembelian Konsumen pada Marketplace Shopee di Masyarakat Kabupaten Dompu Suhada Suhada; Yeye Suhaety; Desi Rubiyanti
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.9508

Abstract

This study aims to analyze the effect of flash sales and free shipping on consumer purchasing decisions on the Shopee marketplace in Dompu Regency. This study uses a quantitative approach with a survey method. The study population is all active Shopee users in Dompu Regency whose number is not known for certain. The sample size was determined using the Lemeshow formula to obtain 96 respondents, while the sampling technique used purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the help of SPSS. Before testing the hypothesis, the data were tested through validity, reliability, normality, multicollinearity, and heteroscedasticity tests. The results showed that flash sales have a positive and significant effect on consumer purchasing decisions with a regression coefficient value of 0.424 and a significance value of 0.000. Free shipping also has a positive and significant effect on purchasing decisions with a regression coefficient value of 0.504 and a significance value of 0.000. Simultaneously, flash sales and free shipping have a significant effect on purchasing decisions with a calculated F value of 248.542 and a significance value of 0.000. The Adjusted R Square value of 0.839 indicates that the two variables can explain 83.9% of the variation in consumer purchasing decisions. This finding indicates that promotional strategies such as flash sales and free shipping are important factors influencing consumer purchasing decisions on the Shopee marketplace Dompu Regency.
Co-Authors Chairul Adhim Santiasari Santiasari Suhada Suhada Yeye Suhaety