Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Applied Finance and Business Studies JURNAL ECONOMINA
Vivy Kristinae
Universitas Palangka Raya, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Consumer Perception and Consumer Experience on Purchasing Decisions Through Purchase Intention as a Mediating Variable on Pond's Skincare Products in Palangka Raya City Mahrai Mahrai; Lelo Sintani; Vivy Kristinae; Meitiana Meitiana
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2756

Abstract

This study aims to analyze the influence of consumer perception and consumer experience on purchasing decisions for Pond’s skincare products through purchase intention as a mediating variable among consumers in Palangk a Raya City. This research employed a quantitative approach, with data collected through an online questionnaire distributed via Google Forms to 100 users of Pond’s skincare products in Palangka Raya City. The sample was determined using purposive sampling based on specific criteria and obtained through a snowball sampling approach. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that consumer perception and consumer experience have a positive and significant effect on purchase intention. In addition, consumer experience and purchase intention have a positive and significant effect on purchasing decisions. However, consumer perception does not have a significant direct effect on purchasing decisions. The findings also reveal that purchase intention mediates the influence of consumer perception and consumer experience on purchasing decisions. These findings suggest that purchasing decisions for Pond’s skincare products can be enhanced through strengthening positive consumer perceptions, improving consumer experience, and developing marketing strategies that effectively increase consumers’ purchase intention.
Evaluating the impact of green SCOR and ISO 14001: Based practices on sustainability in palm oil supply chains Johni Sonder; Meitiana Meitiana; Roby Sambung; Vivy Kristinae; Usup Riassy Christa
International Journal of Applied Finance and Business Studies Vol. 13 No. 1 (2025): June: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i1.373

Abstract

This study aims to assess the effectiveness of environmentally conscious practices in the palm oil industry’s supply chain by integrating the Green SCOR model with ISO 14001-based environmental indicators. A case study was conducted in a government-owned palm oil refinery in Central Kalimantan, Indonesia. The research employs a mixed-method approach involving surveys, interviews, and the Analytical Hierarchy Process (AHP) using Expert Choice software to weight and prioritize 24 Key Performance Indicators (KPIs). The results indicate that environmental management performance reached a satisfactory level of 83.51%, with the most critical indicators being related to waste quality monitoring and hazardous waste (B3) disposal. These findings underscore the importance of aligning supply chain operations with environmental management standards to ensure regulatory compliance and sustainability. The integration of ISO 14001 and Green SCOR enhances the accuracy and comprehensiveness of environmental performance assessments. The study concludes that periodic re-evaluation and the inclusion of broader environmental metrics are essential to maintain long-term sustainability in industrial operations. Future research should explore stakeholder involvement and dynamic data integration for more adaptive environmental strategies.
The Mediating Role of Competitive Advantage in the Effects of Digital Marketing and Product Innovation on the Marketing Performance of MSMEs in Kotawaringin Timur Doni Aprianto; Vivy Kristinae; Peridawaty; Kembara Sopather
JURNAL ECONOMINA Vol. 5 No. 9 (2026): JURNAL ECONOMINA, September 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i9.4419

Abstract

This study examines the effects of digital marketing and product innovation on the marketing performance of kerupuk and amplang MSMEs in Kotawaringin Timur Regency, with competitive advantage as a mediating variable. A quantitative cross-sectional survey design was employed, involving 120 MSME owners or managers selected through purposive sampling. The instrument comprised 20 indicators measured on a five-point Likert scale, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4. The simulated structural model indicates that all direct effects are positive and statistically significant: digital marketing and product innovation on competitive advantage; digital marketing and product innovation on marketing performance; and competitive advantage on marketing performance. The indirect-effect analysis shows that competitive advantage significantly mediates the effect of digital marketing on marketing performance, whereas its mediating role in the relationship between product innovation and marketing performance is not statistically significant. These findings suggest that digital marketing should be managed as a strategic capability that creates visible differentiation and superior customer value, while product innovation may enhance marketing performance directly without necessarily operating through competitive advantage
Co-Authors Doni Aprianto Johni Sonder Kembara Sopather Lelo Sintani Mahrai Mahrai Meitiana Meitiana Peridawaty Roby Sambung Usup Riassy Christa