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All Journal Community Engagement and Emergence Journal (CEEJ) Journal of Innovative and Creativity
Nabila Sekar Arum Hasanah
Universitas Pamulang
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Konstruksi Citra Sekolah SDIT Melalui Strategi Komunikasi Pemasaran Berbasis AI Astri Octaviani; Nabila Sekar Arum Hasanah; Munaldi Munaldi
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12353

Abstract

The study purpose was to analyze the construction of school image at Integrated Islamic Elementary Schools (SDIT) through artificial intelligence-based marketing communication strategies, particularly in the context of digital branding and public trust building. Materials and methods. This study used a descriptive qualitative method with a constructivist paradigm. Data were collected through digital observation of school social media and website content, in-depth interviews, documentation, and literature review related to educational branding, organizational image, and artificial intelligence in marketing communication. Results. The findings show that SDIT Qur’an Mumtaz Robbani has used AI through website optimization supported by SEO, generative AI for promotional copy and visual design, social media engagement analysis, content scheduling, and chatbot-based information services. These practices help the school deliver information more efficiently, build interaction with parents, and represent itself as a modern, religious, responsive, and innovative Islamic educational institution. Conclusions. AI-based marketing communication contributes to the construction of a competitive school image in the digital era. The school image is formed through repeated digital symbols, visual content, religious narratives, and responsive communication that shape public perception and trust toward the institution.
Taaruf Digital (Studi Etnografi Virtual Komunikasi Termediasi Komputer Pada Rumah Taaruf Myquran) Novita Intan Sari; Nabila Sekar Arum Hasanah
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 2 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8859

Abstract

Munculnya jejaring sosial memunculkan peluang bagi layanan biro jodoh online, termasuk Rumah Taaruf myQuran, yang menawarkan proses taaruf Islami secara daring. Penelitian ini memfokuskan pada komunikasi termediasi komputer (CMC) dalam proses taaruf online menggunakan pendekatan etnografi virtual. Penelitian mengkaji bagaimana pola interaksi di ruang media, pengaturan privasi pada dokumen media, pengaruh teknologi dari level objek media, serta pengaruh komunitas dari level pengalaman. Fenomena taaruf online menunjukkan gejala budaya siber, meskipun lebih mendekati digital socialities, yaitu pergaulan digital yang dimediasi internet. Dalam konteks ini, CMC digunakan sebagai teori utama, di mana komunikasi manusia berlangsung melalui media komputer untuk mencapai tujuan tertentu. Metode penelitian yang digunakan adalah kualitatif dengan teknik wawancara, serta paradigma cyberculture untuk memahami nilai-nilai budaya dalam komunikasi daring. Hasil penelitian menunjukkan bahwa email menjadi medium utama dalam proses taaruf online, mencerminkan realitas ideal bagi pengguna dalam menyampaikan pesan secara efektif dan privat. Penelitian ini menelusuri komunikasi sebagai artefak budaya dalam era digital, menyoroti bagaimana teknologi membentuk interaksi sosial yang baru dalam konteks pencarian jodoh Islami.
Co-Authors Astri Octaviani Munaldi Munaldi Novita Intan Sari