Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Indah Febrianti
Universitas Sembilanbelas November Kolaka
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Building Customer Loyalty: The Role of Customer Experience and Product Quality Among Skintific Users in Kolaka Indah Febrianti; Andry Stepahnie Titing; Agus Zul Bay
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1227

Abstract

This study explores the influence of customer experience and product quality on customer loyalty in the skincare industry, focusing on Skintific beauty product users in Kolaka Regency, Indonesia. The research adopts a quantitative approach, collecting data through a structured questionnaire distributed to respondents. The findings reveal that both customer experience and product quality significantly contribute to customer loyalty, with product quality having a slightly stronger impact. A positive brand experience enhances consumer engagement, but perceived product effectiveness and reliability remain key factors in fostering long-term loyalty. This study concludes that a strategic balance between experiential marketing and product innovation is crucial for maintaining customer retention. Future research is encouraged to examine additional factors such as brand reputation, pricing strategies, and social influence in shaping customer commitment.
Co-Authors Agus Zul Bay Andry Stepahnie Titing