Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Hospitality Management
Amrullah
Institut Pariwisata Trisakti, Jakarta, Indonesia
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Contemporary Culinary Trends, Product Innovation, and Purchase Decisions in Public Culinary Spaces: The Moderating Role of Local Cultural Preferences Reno Catelya Dira Oktavia; Nurbaeti; Amrullah; Muhammad Bilal Sulaeman; Raka Dimas Wisanggeni
Jurnal Ilmiah Hospitality Management Vol. 16 No. 2 (2026): June 2026
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i2.355

Abstract

This study addresses the main problem of whether contemporary culinary trends truly drive purchase decisions in local public culinary spaces compared to product innovation and cultural factors. The study aims to analyze the influence of contemporary culinary trends and product innovation on purchase decisions, with local cultural preferences as a moderating variable. Previous studies have generally emphasized the positive role of culinary trends and innovation; however, they remain limited in examining the inconsistency of these effects and the moderating role of local cultural preferences in public space contexts. A quantitative approach was employed through a survey of 110 respondents using purposive sampling, and the data were analyzed using SEM-PLS. The findings reveal that product innovation and local cultural preferences significantly influence purchase decisions, while contemporary culinary trends do not. Furthermore, local cultural preferences do not act as a moderator. Theoretically, this study contributes by highlighting the dominance of cultural identity in consumer behavior, indicating that purchase decisions are more culturally driven than trend-driven.
Co-Authors Muhammad Bilal Sulaeman Nurbaeti Raka Dimas Wisanggeni Reno Catelya Dira Oktavia